Retail Marketing Specialist

The Retail Marketing Specialist is responsible for day-to-day management of retail marketing functions within JD Sports, Finish Line and Finish Line at Macy’s stores in the US. This individual will effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

• Partners with Retail Marketing Manager, Brand and Integrated Marketing teams to support and execute relevant marketing programs inclusive of print and digital needs execution, delivering appropriate specs, print production involvement and job management through tracking systems (such as Basecamp) and ensuring timely store delivery for print graphics and digital content deployment.
• Supports store digital screens across JD and Finish Line Macy’s. Responsible for working with appropriate Retail Marketing team members to understand the scope of the campaign, create and manage content creation tickets (Basecamp) and deploy content on launch day. Remove content from playlists when the campaign lifecycle has ended.
• Responsible for managing print and digital marketing at Flagship locations.
• Coordinates window and special project executions through careful planning and organization, leads cross-functional meetings to align on design concepts and approvals , coordinates installation details between production partners and store teams, appropriately manages budgets and quickly addresses any updates that may be needed to ensure a successful execution.
• Updates digital screens on campaign launch days and addresses day-to-day digital needs of each individual store.
• Communicates directly with store teams to ensure that the unique marketing needs of each store are met and orders print graphics as needed.
• Oversees external sponsor relationships through the distribution and management of event waivers and sponsorship fulfillment.
• Additional duties and projects as required.

Required Education and/or Experience

Bachelor’s degree (B.A.) in Marketing, Advertising or Communications from a four-year college or university or equivalent combination of education and experience. 1-2 years of marketing, digital and/or retail experience required. Internal JD Finish Line experience strongly preferred.

Required Computer and/or Technical Skills

Should have basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. Should be well-versed and a power user of current social media platforms including Instagram, SnapChat and Facebook. Understanding of Google Cloud platform and tools helpful.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Walk or move from one location to another
• Occasionally may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 25 pounds occasionally
• Punctuality and regular attendance consistent with the company’s policies are required for the position.
• Average work week is 45-55 hours, which can vary depending on business need.
• The work environment for this position is a moderately noisy office setting.
• Spending approximately 20% time traveling (by air or land).

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.