Brand Marketing Strategist

The Brand Marketing Strategist supports the planning and execution of JD brand marketing programs that drive brand consideration, consumer engagement, and business growth across North America.

This role plays a key part in bringing seasonal and always-on brand and category initiatives to life across digital, social, retail, and with key brand partners. This individual collaborates closely with internal cross-functional teams and brand partners to ensure programs are executed with consistency, energy, and JD distinct storytelling.

The ideal candidate is organized, collaborative, execution-focused, and comfortable working in a fast-paced, matrixed environment. This individual is a relationship builder and problem solver and must be able to drive clarity for both internal and external stakeholders. This individual will effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

Campaign Planning & Execution

• Drives the strategy of key category moments for JD led campaign and brand partner initiatives.
• Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints.
• Coordinate with Content & Creative teams to brief, concept and deliver campaign assets.
• Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution.
• Supports Brand Manager and Sr. Strategist in project management and asset needs for brand initiatives.
• Performs day-to-day coordination of featured product styles, merchandising, content and asset needs.

Partner Marketing & Co-op

• Support brand partner marketing initiatives, including co-branded campaigns and product launches.
• Assist with tracking co-op-funded programs, timelines, and deliverables.
• Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing.

Cross-Functional Collaboration

• Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners.
• Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners, brands and buyer relationships.

Required Education and/or Experience

• 3 years of experience in marketing, brand marketing, or integrated marketing roles.
• Experience supporting multi-channel campaigns across digital, social, and retail environments.
• Strong organizational and project management skills with high attention to detail.
• Budget management.
• Comfortable working across multiple teams and priorities in a fast-paced environment.
• Clear communicator with strong collaboration skills.
• Retail, fashion, footwear, or consumer brand experience preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Stand for up to 2 hours at a time regularly
• Walk or move from one location to another regularly
• Periodically may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
• Punctuality and regular attendance consistent with the company’s policies are required for the position.
• The average work week is 40-45 hours, which can vary depending on business need.
• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. The pay range; $63,000 - $75,000. This role will have a 10% bonus target annually but may vary based on experience level. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

This job description is not intended to cover all aspects, duties, and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.