What are the responsibilities and job description for the PPC Specialist (St Louis) position at Jarvis Recruitment?
Job Summary:
We are looking for an experienced PPC Specialist to manage and optimize pay-per-click advertising campaigns across multiple channels, including Google Ads, Microsoft Ads, and social media platforms. The ideal candidate has a strong analytical mindset, experience in delivering successful campaigns, and the drive to continuously improve performance and ROI.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, Facebook, Instagram, LinkedIn, and more.
- Conduct keyword research, audience targeting, and competitive analysis to develop campaign strategies that align with client objectives.
- Write compelling ad copy and create engaging landing pages to maximize conversion rates.
- Monitor and analyze campaign performance, providing regular reporting with actionable insights to internal teams and clients.
- Optimize campaigns based on performance data, focusing on improving key metrics like CTR, CPA, ROAS, and conversion rates.
- Collaborate with account managers, designers, and other specialists to ensure cohesive, effective campaign execution.
- Stay up-to-date with industry trends, PPC tools, and algorithm changes to identify new opportunities for campaign growth and innovation.
- Manage budgets effectively, ensuring the best use of ad spend and achieving desired outcomes within set limits.
Requirements:
- 2 years of experience in PPC campaign management, preferably in an agency environment.
After you apply for this position, we may need you to complete a short series of questions to help us expedite your application. Please look out for an email from Jarvis@hirewithjarvis.com and we recommend you add this to your safe sender list, please check your Spam or Junk folders if you don’t receive the email shortly.
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Salary : $60,000 - $80,000