JMU Univ. Career Ctr. Communications Coordinator

James Madison University in Harrisonburg, VA is a public institution with 21,000 undergraduates and 1,000 graduate students. The University Career Center is a centralized career center serving all students, class years and majors at JMU. The Communications Coordinator develops and implements a comprehensive communication strategy for the University Career Center (UCC), promotes the UCC through social media, digital content, and experiences, supervises students creating content, and serves as an integral team member of the 20 UCC staff.

Responsibilities

STRATEGY (25%): Develop and implement a comprehensive communication strategy for the department. Streamline process for disseminating information from liaisons and other UCC staff to contacts outside of the department. Develop processes for feedback on promotion and promotional events.

PROMOTION (35%): Promote the JMU University Career Center in 3 major areas: social media, digital content, and experiences. Stay up to date on best practice for engaging constituencies and measuring impact. Collaborate with departments to increase UCC recognition. Contribute to a strategy and implementation plan to engage students, recruiters, alumni, parents, faculty, and staff. Manage and edit print and online resources (such as student guides, handouts, newsletters and promotional materials). Manage departmental marketing budget and calendar. Work with the Employer Services team on employer communication and marketing needs and make recommendations on how employers can best promote their organization and job opportunities to students.

SUPERVISON (20%): Recruit, train, supervise, and evaluate undergraduate students who serve on the UCC media team and primarily drive contact on student channels. Provide professional development opportunities for the media team.

ADMINISTRATION (10%): Lead discussions with departmental colleagues to assess promotional needs of the organization and share updates on media team projects. Demonstrate effective communication and attitude of collaboration with colleagues, and supervisor. Represent the University Career Center to students, families, and employers at events.

NETWORKING (10%) Form a network of university, local, and regional contacts to communicate with and build interest in features on UCC services and events, and students¿ career-related successes. Foster a collaborative relationship with other communications professionals on campus. Work closely with University Communications colleagues to determine appropriate contacts for media requests. Monitor university social media outlets to represent UCC and maintain positive perceptions.

Qualifications

Required:

• Experience developing communication strategy for an organization, unit or department with multiple internal and external stakeholders
• Experience creating web content, videos, graphics, and/or text for use on social media and for digital contexts (including emails, newsletters, webpage, etc.)
• Experience with project management and supervision
• Demonstrated ability to collaborate with a network of professionals in crafting and delivering impactful messages

Additional Considerations:

• Communications experience in higher education, career services or college recruiting
• Knowledge in Communications, Marketing, Media and Design, English or Writing and Technical Communication or a related field