CRM Specialist - Remote (Within Texas)

Job Summary

James Avery Artisan Jewelry is seeking a Customer Relationship Marketing (CRM) Specialist to support the execution and optimization of our customer relationship marketing programs, with a focus on email and SMS channels. Reporting to the Manager of Consumer Insights & Analytics, this role will be responsible for building, deploying, and monitoring customer communications that strengthen loyalty and drive business results. The CRM Specialist partners closely with cross-functional teams to ensure messages are delivered on time, accurately segmented, and aligned with brand and campaign strategies.

WHAT YOU WILL BE DOING:

• Build and execute customer communications across email and SMS, ensuring timely delivery and alignment with brand standards.
• Collaborate with the Consumer Insights & Analytics Manager to apply data-driven segmentation, targeting, and personalization.
• Support campaign integration by partnering with the Campaign Project Manager, Digital Marketing, and Creative teams.
• Support all transactional and triggered email and SMS messages to ensure the accurate exchange of data and content by partnering with Ecommerce, Retail Operations, and Customer Service teams.
• Maintain the CRM content and deployment calendar, coordinating with cross-functional partners to ensure alignment with broader marketing initiatives.
• Monitor campaign performance (e.g., open rates, CTR, conversions, opt-out rates) and provide regular reporting and insights.
• Conduct A/B and multivariate testing to optimize messaging, creativity, segmentation, and send times.
• Partner with Campaign Project Manager on localized strategies to reach and engage regional audiences.
• Ensure CRM programs support James Avery’s brand voice and storytelling while driving measurable business results.
• Maintain strong attention to detail when reviewing creative, proofs, and deployment processes.
• Stay informed on CRM innovations and evolving best practices in email and SMS marketing.
• Ensure email and SMS compliance with James Avery’s Privacy Notice, CAN-SPAM legislation, permissions, platform-specific constraints and any other updates to legal requirements.
  
  

WHAT IS REQUIRED:

• Bachelor’s Degree in Marketing, Communications, Business or related field; or equivalent combination of education and/or experience.
• 3 years’ experience in CRM, digital marketing or similar work.
• Intermediate proficiency in MS Office, specifically in Excel.
• Hands-on experience working in email and SMS platforms (e.g., Sailthru, Attentive, or similar).
• Strong organizational skills and attention to detail, with the ability to manage multiple projects on tight deadlines.
• Analytical mindset with the ability to interpret performance data and recommend optimizations.
• Excellent written and verbal communication skills with strong attention to detail.
• Must be able to travel periodically to retail locations and corporate offices in Kerrville and Cedar Park, TX, as necessary.
  
  

PREFERRED QUALIFICATIONS:

• Experience working for a multi-channel retail or consumer-facing brand.
• Experience partnering with creative teams to deliver targeted marketing assets.
• Hands-on experience building campaigns in CRM or marketing automation tools.
• Hands-on experience creating marketing audiences/segments with a customer data platform (e.g., Acquia CDP or similar).
• Knowledge of customer segmentation and personalization strategies.
• Knowledge of platform integrations and data automation design utilizing sftp or API.
• Knowledge of html, utm tagging and templating language (e.g., Zephyr) for personalization and dynamic content in email and SMS messages.