What are the responsibilities and job description for the Digital Marketing Specialist position at Jajo?
Full-time
Description
Jajo seeks a strategic and results-driven Digital Marketing Strategist to join our growing marketing agency This opportunity is heavily weighted in paid advertising and is perfect for someone who thrives in a fast-paced, collaborative environment, driving real business results.
As a Digital Marketing Specialist, you'll be at the forefront of Jajo's digital marketing efforts, developing, executing, and optimizing multi-channel campaigns for a diverse range of clients. You'll work closely with our content and creative teams to implement high-impact strategies across paid search, programmatic advertising, social platform advertising, and marketing automation. You'll also leverage key findings through data analysis to improve campaign performances and help our clients maximize their return on investment (ROI).
This is an 8-hour, full-time position.What You'll Do
- Develop & Optimize Digital Strategies – Plan and execute innovative multi-channel digital marketing campaigns, including programmatic, paid search (Google Ads), paid social (Meta, LinkedIn, etc.), SEO/SEM, email marketing, and lead generation funnels.
- Manage & Monitor Ad Performance – Oversee the execution and day-to-day management of paid campaigns, continuously optimizing performance to improve ROI.
- Audience Targeting & Keyword Research – Conduct in-depth research to build precise target audiences and identify high-value keywords to drive campaign success.
- Data-Based Decision Making – Track, measure, and analyze campaign performances (ROI, KPIs) using analytics tools to inform optimization strategies.
- Enhance Customer Journeys – Identify conversion and drop-off points, providing insights and strategies to improve the end-to-end user experience.
- Stay Ahead of Trends – Keep up with digital marketing advancements, platforms, and tools, implementing creative strategies for our agency and clients.
- Educate & Advise – Provide thought leadership and strategic recommendations to internal teams and clients, ensuring they leverage the best digital marketing solutions.
Requirements
What We're Looking For
- Experience – At least 5 years in a professional role, preferably with an agency.
- Expertise – Proven track record in digital strategies (organic and paid), audience targeting, budgeting, lead generation, data interpretation, and campaign management.
- Technical Skills – Strong working knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM, programmatic advertising (DSP), and email marketing.
- Analytics & Tracking – Experience with marketing analytics tools (Google Analytics, Google Tag Manager, etc.), attribution modeling, and conversion tracking.
- Education – Bachelor's degree in a related field of study.
- Bonus Skills – Relevant certifications (GA4, Google Ads, Meta Blueprint, HubSpot, etc.) are a plus
Who You Are
- Collaborative & Strategic – Thrives in a team-oriented environment and brings a passionate, positive, and high-energy approach to problem-solving and client service.
- A Clear Communicator – Able to break down complex digital marketing strategies into easy-to-understand recommendations for clients and internal teams.
- Highly Organized & Detail-Oriented – A self-starter who can manage multiple projects efficiently while ensuring top-notch quality and execution.
- Results-driven – Focused on performance metrics and always looking for ways to improve digital marketing effectiveness. Proving value to our clients is paramount.
- Work with a Creative Team – Join a forward-thinking, data-driven agency committed to delivering innovative marketing solutions that make a real impact.
- Career Growth Opportunities – Develop your skills, take ownership of projects, and advance your career in a fast-growing agency.
- Diverse & Exciting Clients – Work with various industries, expanding your expertise and broadening your experience.
- Generous Paid Time Off (PTO) – No annual "use it or lose it" here. Spend more time doing what YOU want.
- Health, Dental & Vision
- 401(k) Match
For over 20 years, Jajo has been a force among Midwest marketers. With global clientele and vast industry experience, we offer large-firm capabilities while possessing the agility of a dedicated agency.
Our mantra is Build Believers. We help businesses develop lifelong champions of their brands through highly creative marketing strategies that generate, nurture, and convert.
If you're a digital marketing expert seeking a fresh opportunity, we'd love to hear from you