Director of Digital Experience

Jackson Companies is a large retail organization comprised of several business operating units within the same vertical industry. Our organization began in 1975 with a single gas station located in Homedale, ID. Over the last 50 years, Jacksons has grown into a well-diversified organization, with 4,300 employees working in seven primary business units across seven different states. Jacksons continues a growth path leading us to look for talent that will keep us on this trajectory.

The Director of Digital Experience and Loyalty & eCommerce leads the vision, strategy, and execution of Jacksons’ digital ecosystem and customer engagement programs. This role drives innovation and measurable growth through seamless, data-driven experiences across mobile, web, and in-store channels. As a key member of the Digital Leadership Team, the Director ensures every digital touchpoint enhances customer satisfaction, loyalty, and long-term value while advancing business objectives.

This position is located in Meridian, Idaho.

Duties/Responsibilities:

• Define and execute the vision and roadmap for Jacksons’ digital ecosystem, encompassing loyalty, CRM, eCommerce, and web platforms.
• Oversee platform integrations, feature enhancements, and user experience improvements that drive efficiency and customer satisfaction.
• Lead the strategy, design, and optimization of the loyalty rewards program across digital and in-store environments.
• Partner with Marketing, Merchandising, and BI to use data-driven insights for personalization, segmentation, and customer engagement.
• Manage CRM and marketing automation platforms to deliver personalized communications through email, SMS, and push notifications.
• Develop campaign strategies that increase retention, engagement, and incremental sales through timely, targeted outreach.
• Oversee first- and third-party online ordering programs, ensuring reliable integrations and consistent customer experience.
• Partner with external vendors and marketplace providers to maintain product accuracy, optimize workflows, and resolve technical issues quickly.
• Establish KPIs and performance metrics to evaluate loyalty, CRM, and digital initiatives against business objectives.
• Analyze customer behavior, campaign results, and ROI to drive actionable insights and continuous improvement.
• Partner cross-functionally with IT, Operations, and Marketing to align digital priorities and ensure seamless execution.
• Champion a culture of innovation, testing, and customer-first thinking across teams and vendor relationships.
• Additional Duties as assigned

Skills/Qualifications:

• Bachelor’s degree in marketing, Business, or related field required. Master’s degree preferred.
• 5 years’ experience in digital marketing, loyalty, CRM, or eCommerce strategy.
• 5 years’ experience with digital product management, customer data platforms, and marketing automation tools.
• 5 years’ experience with success leading cross-functional teams and managing large-scale digital initiatives.
• Ability to assess performance using key metrics, quickly identify improvement opportunities, and develop and implement an appropriate action plan to address issues
• Articulates thoughts and ideas clearly and effectively in writing and in person to internal and external partners, including employees, customers, and vendors.
• Ability to accept new changes, ideas, processes and respond positively and with minimal disruption.
• Strong critical thinking skills with the ability to anticipate issues before they arise and proactively suggest big-picture solutions.
• Ability to travel as needed.

Physical Environment:

• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
• Physical activities such as sitting and standing, and occasionally walking, reaching and bending.

Jackson Companies is an Equal Employment Opportunity Employer and will ensure that applicants and employees are given equal opportunities in employment and contracting activities regardless of race, religion, color, national origin, sex, age, disability, or any other protected characteristic.