What are the responsibilities and job description for the Public Relations Account Executive Dallas position at Jackson Spalding?
PUBLIC RELATIONS ACCOUNT EXECUTIVE (AE) DALLAS
Jackson Spalding is an award-winning PR and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through integrated PR, digital marketing, advertising, brand strategy and creative services, we help organizations share their stories in ways that connect with the people who matter most. Founded in 1995 and proudly independently owned, JS was built on the belief that there had to be a better way to run an agency—one grounded in curiosity, integrity and relationships rooted in mutual respect.
About the role: We’re seeking a bilingual (English/Spanish) Account Executive (AE) with experience in project management and earned media to join our Dallas team. You’ll help lead day-to-day PR and communications work, collaborate across integrated teams, and deliver solid results for clients. This role is a strong fit for someone who is organized, proactive, calm under pressure, energized by fast-paced work that blends smart strategy with excellent execution and experienced in public relations
Responsibilities
Earned Media and Public Relations
We believe great work starts by taking care of our people. Benefits include world-class health insurance, profit sharing, unlimited sick days, 401(k) match financial planning, and a flexible work environment. (3 days in office, 2 days remote). Intermittent travel may be required.
EEO
At Jackson Spalding, we embrace and celebrate our differences. They inspire, unite and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Jackson Spalding is an award-winning PR and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Through integrated PR, digital marketing, advertising, brand strategy and creative services, we help organizations share their stories in ways that connect with the people who matter most. Founded in 1995 and proudly independently owned, JS was built on the belief that there had to be a better way to run an agency—one grounded in curiosity, integrity and relationships rooted in mutual respect.
About the role: We’re seeking a bilingual (English/Spanish) Account Executive (AE) with experience in project management and earned media to join our Dallas team. You’ll help lead day-to-day PR and communications work, collaborate across integrated teams, and deliver solid results for clients. This role is a strong fit for someone who is organized, proactive, calm under pressure, energized by fast-paced work that blends smart strategy with excellent execution and experienced in public relations
Responsibilities
Earned Media and Public Relations
- Develop and execute strategic earned media plans at a national and local level for B2B and B2C clients across multiple industries
- Pitch and secure earned media
- Build relationships with reporters and key stakeholders
- Monitor news, cultural moments and industry trends to spot opportunities and risks
- Support reputation management and help teams navigate emerging issues
- Partner with specialists across the agency to deliver integrated campaigns
- Pitch and follow up with Spanish-language media, primarily in the U.S. -- build relationships with reporters/producers/editors
- Tailor angles and messaging for U.S. Hispanic audiences and Spanish-language outlets
- Adapt key materials into Spanish (pitches, press releases, FAQs, spokespeople quotes, bios, social copy)
- Support bilingual spokesperson prep and Spanish-language interview coordination
- Monitor Spanish-language news/social for opportunities, risks, and emerging narratives
- Partner with local/community stakeholders where Spanish is the primary language
- Lead and support client-facing projects and be accountable for outcomes
- Coordinate timelines, workflows and deliverables for public relations work across internal teams
- Communicate clearly with teammates and clients; delegate thoughtfully as appropriate
- Contribute to decision-making and strategic thinking on projects you own
- Oversee reporting on PR results for projects you lead
- Support new business efforts
- Support and maintain clients’ budgets and billing
- You focus on your clients, build respectful and authentic relationships, and create successful outcomes for your clients
- You ramp quickly — absorbing new client context, asking smart questions, and incorporating feedback into stronger work
- You bring good judgment to the day-to-day: you prioritize well, flag risks early, and stay steady when details change
- You take ownership end-to-end, following deliverables from first draft through final execution and results reporting
- You work collaboratively across teams and levels - communicating clearly, delegating thoughtfully, and helping the team stay aligned
- You adapt with ease as timelines and priorities shift, keeping momentum without sacrificing quality
- You’re resourceful and solutions-oriented: you come with a recommendation and a next step - not just a problem
- Bachelor’s degree required
- 3–5 years communications or public relations experience with 1–2 years in an agency environment
- Demonstrated success and passion for earned media across multiple channels
- Bilingual (English/Spanish fluency) and a track record of success engaging Spanish language media
- Strong writing/editing skills; AP Style proficiency
- Strong project management skills and comfort with technology tools such as Asana
- Excellent communicator and collaborator; strong attention to detail
- Experience with using AI responsibly and effectively
We believe great work starts by taking care of our people. Benefits include world-class health insurance, profit sharing, unlimited sick days, 401(k) match financial planning, and a flexible work environment. (3 days in office, 2 days remote). Intermittent travel may be required.
EEO
At Jackson Spalding, we embrace and celebrate our differences. They inspire, unite and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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