Construction Equipment Application Specialist

Construction Equipment Product Specialist

Position Summary
The Construction Equipment Product Specialist is responsible for driving client adoption and sales growth of Caterpillar construction equipment. This role combines deep product expertise with a consultative sales approach to help clients select the right solutions, maximize machine performance, and build long-term partnerships. The Product Specialist works closely with Sales, Rental, and Product Support teams to generate new opportunities, support account strategies, and deliver exceptional client experience.

What You’ll Do

• Act as the face of Caterpillar construction equipment for clients and prospects, serving as the trusted advisor on product features, applications, and competitive advantages.
• Partner with Territory Sales Representatives on joint calls, client visits, and demonstrations to generate leads, influence purchasing decisions, and close sales.
• Deliver engaging product presentations and conduct hands-on demonstrations at client sites, trade shows, and events.
• Lead operator training and onboarding for new machine deliveries to ensure client confidence and satisfaction.
• Identify and pursue new opportunities in construction, utility, and infrastructure segments using data, market intelligence, and client feedback.
• Collaborate with Marketing and Product Support to design and execute campaigns that drive market share growth and expand wallet share within key accounts.
• Support the sales cycle by preparing ROI analyses, competitive comparisons, and application-based recommendations that highlight Caterpillar’s value.
• Conduct New Product Introduction (NPI) rollouts, including client-facing events, product walkarounds, and demonstration days.
• Maintain accurate activity tracking in CRM and provide pipeline updates during monthly sales reviews.
• Assist in resolving product performance issues, warranty opportunities, and field support needs in collaboration with Product Support.
• Build and maintain a call plan targeting high-potential accounts, with a focus on deepening client relationships and expanding Caterpillar’s presence.

What You’ll Need

• Proven ability to communicate with and influence clients in a sales environment.
• Strong technical aptitude with ability to quickly gain knowledge of Caterpillar construction equipment and applications.
• Excellent presentation, negotiation, and interpersonal skills.
• Experience working in construction equipment sales, rentals, or product support preferred.
• General proficiency with Microsoft Office Suite and CRM tools.
• High school diploma or equivalent required; associate or bachelor’s degree preferred.
• Clean driving record and flexibility to travel extensively (including overnight travel 5–7 nights/month).
• Ability to thrive in a fast-paced, client-facing role with varied schedules.

Working Conditions

• Regularly engage in on-site client interactions, equipment walkarounds, and jobsite visits.
• Must be comfortable working outdoors in varied weather and construction environments.
• Ability to lift up to 50 pounds and safely operate around heavy equipment.
• PPE and hearing protection required as conditions dictate.

EEO/AA Statement
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.