Marketing Product Specialist

Summary/Objective

Expert on our products, deeply understanding its features, benefits, and applications, and works across teams to effectively communicate the product's value, training, and address customer inquiries. Contribute to overall product strategy and market positioning by analyzing customer feedback and market trends; essentially ensuring the product meets customer needs and remains competitive in the market. Central role in customer communication through partnerships, trade shows, training, and education. The role requires a strong desire and skills to engage with customers and create relationships. 

Essential Functions: 

• Product Expertise: Develop and maintain in-depth knowledge of the company's products, including their features, benefits, technical specs, and applications.
• Market Analysis: Monitor and analyze customer feedback, market trends, and competitor activity to provide actionable insights for product strategy.
• Cross-Team Collaboration: Work closely with internal teams (e.g., marketing, sales, product development) to communicate the product's value and ensure alignment across departments.
• Customer Training: Design and deliver product training sessions for customers to ensure they fully understand the product and can use it effectively.
• Customer Support: Address teams and customer inquiries by providing accurate product information and business applications models.
• Product Strategy Contribution: Contribute to the development and refinement of the product strategy by sharing feedback from customers and market analysis.
• Competitive Positioning: Help ensure the product remains competitive in the market by identifying and addressing potential gaps or opportunities.
• Customer Relationship Management: Build and maintain strong, lasting relationships with customers to foster loyalty and ensure customer satisfaction.
• Trade Show and Event Representation: Represent the company at trade shows, conferences, and other industry events to showcase the product and engage with potential customers.
• Educational Content Creation: Create and distribute educational materials (e.g., guides, videos, webinars) to enhance customer understanding of the product and its applications.

Competencies

• Ability to gain and maintain in-depth knowledge of the company's products, including technical specifications, benefits, and applications.
• Proficiency in gathering and analyzing customer feedback, market trends, and competitor activity.
• Strong interpersonal skills and the ability to collaborate with various internal teams
• Excellent communication and interpersonal skills to build and sustain relationships with customers.
• Ability to design, develop, and deliver effective training programs and create educational content.
• Ability and availability to travel (estimated average one week per month with seasonality).

Effective Time Management

• The specific tasks and duties as outlined in the current job description will be completed within the established time frames.

Ethical Standards of Profession

• Employees will be required to act in a manner that is in accordance with current ethical standards and promotes a positive public image for the organization and the profession.  In addition, actions will be in accordance with the established legal aspects of professional standards and JK Products and Services policies and procedures.

Effective Communication

• Employees will respond to both internal and external customers by returning phone calls, checking e-mails, responding to requests, and working collaboratively with other departments.  Communicate in a manner that is clear, concise and facilitates organizational goals.  Communication will be accomplished in a timely manner and will ensure that all parties have a firm understanding of the message(s) being communicated.

Customer (client, internal, external) Satisfaction

• The employee recognizes customer satisfaction as a priority and has made ongoing efforts to assist both internal and external customers in a courteous and professional manner. 

Compliance with Policy

• Employee has knowledge of and is in full compliance with all agency policies and procedures (Example: Employee Handbook and all operational and or departmental policies and procedures)

Physical Requirements: 

• Remain in the seated position for long periods of time.
• Ability to walk or stand for a period.
• Some bending, lifting, stooping, and stretching.
• Normal range of hearing and eyesight.
• Eye-hand coordination and manual dexterity.
• Oral and written communication.
• Travel as needed for company business.