What are the responsibilities and job description for the Head of Marketing position at IvyCut?
Head of Marketing — IvyCut Williamsburg
The Role
IvyCut is a first-of-its-kind premium pickleball and social club set to open in Williamsburg, Brooklyn in 2027—a new kind of third space where social connection, wellness and hospitality share the same roof.
This is a full-time position. The Head of Marketing will lead marketing efforts including brand development, social media, content strategy, partnerships and launch campaigns before official open. Post-opening, the Head of Marketing will own the full marketing funnel, driving guest traffic, membership growth and retention and positioning IvyCut as a polished experience.
The Head of Marketing will cultivate IvyCut’s brand persona, visual programming and community strategy, partnering with the CEO to establish IvyCut as a lifestyle destination in New York.
Main Duties
- Lead pre- and post-opening marketing: build the brand identity system, launch campaigns, content calendar and community pipeline from scratch
- Develop and execute the membership acquisition strategy — drive waitlist signups, curated visits, conversions and referrals
- Conceive and manage partnerships with local businesses, creators, athletes and cultural figures that expand IvyCut's reach authentically
- Plan and execute launch events and ongoing programming marketing — league nights, seasonal moments, member socials, corporate activations
- Build and manage CRM, email marketing and retention campaigns that keep members engaged between visits
- Track, report and optimize marketing performance on a weekly basis with clear metrics tied to membership growth, engagement and revenue
- Develop PR strategy and manage press relationships to build earned media around IvyCut's opening and ongoing story
Required Skills/Qualifications
- 3 years leading marketing and brand strategy — ideally in hospitality, lifestyle and/or wellness businesses
- Pre-opening or launch experience or a track record of building a brand or audience from zero
- Strong portfolio of social media, content or campaign work that demonstrates original thinking and brand sensibility
- Exceptional attention to detail with social content, outreach CRM and analytics including design and editing tools such as Milanote, Figma and Capcut
- An energetic, creative thinker who understands community building as a core mission, not just a buzzword
- Thrives in high-energy environments where priorities shift and resourcefulness matters
- Experience in lifestyle brands and a passion for social experiences is strongly preferred
Why Work with Us
IvyCut is building a concept that doesn't exist yet. You aren't filling a role—you are defining what IvyCut becomes.
- Creative Ownership: Few roles in marketing let you build a program from scratch. Build the brand you've always wanted to build.
- Equity/Profit-Sharing: Founding team members are eligible for equity or profit-sharing tied to club performance
- Maximizing Growth: IvyCut is designed to grow. The people who help open the first club will lead what comes next
- Healthcare: Full time employees are eligible for full benefits: Medical, Dental & Vision
- Complimentary Membership: Full access to courts, programming and events