What are the responsibilities and job description for the Physician Liaison - Healthcare Sales position at IVI RMA North America?
IVI RMA North America network of state-of-the-art fertility practices in the United States, is currently seeking a Physician Liaison-Healthcare Sales to join our growing RMA of Utah practice!
The Physician Liaison-Healthcare Sales plays a critical role in expanding IVI RMA’s footprint within the medical community by building trusted, long‑term relationships with referring providers. This is a highly visible, field‑based position focused on driving referral growth through consultative partnership, clinical credibility, and a deep understanding of IVI RMA’s differentiated fertility services.
You’ll enjoy the autonomy of managing your own territory with the support of experienced leadership, all while making a meaningful impact by expanding access to life‑changing fertility services.
Job Purpose:
The Physician Liaison is responsible for generating new referral opportunities with community physicians and ancillary clinical referral sources in assigned territory.
Essential Functions and Accountabilities:
- Promotes and differentiates RMA fertility services and products to meet or exceed quarterly territory objectives. Responsible for increasing referrals from an assigned territory of professional customers including OB/GYNs, Nurse Midwives, Urologists, Maternal Fetal Medicine Specialists and Oncologists. Generates new business opportunities by creating and leveraging relationships that enhance and differentiate RMA’s offerings within an assigned territory.
- Integrates into referring offices and will be seen as an extended member of the office offering value-add contact using a consultative selling approach. Provides weekly updates to leadership on activity, results, competitive analysis, market trends.
- Uses branded marketing materials effectively and frequently to differentiate RMA products and services from other fertility providers.
- Establishes and maintains effective relationships with physicians, nurses, ancillary personnel, practice administrators in referring programs.
- Manages database of referring physicians in territory. Exhibits expertise in use of Tableau.
- Coordinates and implement territory initiatives (Physician lunches, dinner presentations, programs, value-add programs).
- Attends local and regional conferences and events to promote RMA.
- Manages resources effectively, process expenses in a compliant and timely manner.
Academic Training:
-
Bachelor’s Degree in Marketing or other related field – required
- Studies level: University Education (Bachelor's Degree)
- Studies area: Marketing or other related field
Position Requirements/Experience:
- 2-3 years of relevant sales, marketing, and/or account management experience.
- Strong grasp of new technologies and business analytics tools and resources are required as well as the ability to analyze the territory, monitor sales performance, and review competitive trends and report to leadership.
Technical Skills:
- Fluent with Word, Excel, PowerPoint, and other business analytics tools.
IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week.
- Medical, Dental, Vision Insurance Options
- Retirement 401K Plan
- Paid Time Off & Paid Holidays
- Company Paid: Life Insurance & Long-Term Disability & AD&D
- Flexible Spending Accounts
- Employee Assistance Program
- Tuition Reimbursement
About IVIRMA Global:
IVIRMA is the largest group in the world devoted exclusively to human Assisted Reproduction Technology. Along with the great privilege of providing fertility care to our patients, IVIRMA embraces the great responsibility of advancing the field of human reproduction. IVIRMA Innovation, as one of the pillars of IVIRMA Global, is a renowned leader in fertility research and science. Check out our websites at: https://rmanetwork.com/ & https://www.ivirma.com/
EEO
“IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages.”