Demo

Regional Sales Representative - Great Lakes

ITW Pro Brands
Detroit, MI Full Time
POSTED ON 4/21/2026
AVAILABLE BEFORE 5/20/2026
Summary

Job Description:

The Regional Sales Representative (RSR) is a consultative sales role responsible for working with end users and all levels of the Distributor network to drive profitable business with targeted accounts. The RSR is responsible for territory management, identifying and qualifying customers’ needs, developing new sales opportunities, and optimizing existing accounts to increase product market share and new product sales.

Essential Duties

  • Responsible for total sales of assigned product segment and SKUs within a defined geographic territory. Will be expected to meet or exceed the sales plan for the defined territory for the sales period.
    • Industrial MRO Product Lines: LPS, Dykem, SCRUBS, Dymon, Rustlick, Acculube, and Spray Nine
    • Develop a distribution partner (regional and branch locations) strategy for the assigned region. Develop and document a strategic vision to partner with “80” distributor locations to organically grow revenue.
    • Provide appropriate education, engage in ride-alongs, complete business reviews, exhibit at open houses, and develop co-op marketing programs in tandem with Marketing to drive top-of-mind behavior at assigned distributors.
    • Develop and document a strategic vision to grow with end users within the assigned territory. Identify product conversion opportunities, engage in/coordinate product trials, and negotiate commercial terms as necessary.

  • Administrative
    • Reporting – Communicate as required within the business all necessary information from financial results to strategic intent within the assigned territory.
    • SalesForce.com (SFDC) – Utilize the system for all areas of documentation required within the region. Some examples, but not limited to:
      • Funnel/Pipeline Management: Foster all leads and opportunities through SFDC to meet all funnel goals, overdrive when possible, and ensure that all funnel opportunities are kept current.
      • SPA: Enter all required SPAs in a timely fashion to ensure proper evaluation and approval of all potential SPAs.
      • CBI: Document all opened CBI opportunities and provide information as required from product management and R&D to help drive new product development opportunities.
      • Sales Campaigns: Enter all data required for sales campaigns as required by the management team or campaign leaders.
      • Other: Any additional requests, reports, or details required by the sales management team.
  • Customer Back Innovation (CBI): Make calls, direct questions as appropriate with customers, enter the required number of opportunities, and ensure that any potential CBI opportunity is evaluated properly within the ITWPB business.
  • Coordinate and communicate as necessary on open orders, shipping, accounts receivable, etc., to ensure complete account management always.
  • Attend business meetings, trade shows, or other required industry/business events as required.
  • Execute any ad-hoc or newly introduced projects, plans, campaigns, or initiatives the commercial management team deems necessary to implement.
  • Comply with timelines for all Workday activities, required trainings, and any additional necessary requirements, such as Dayforce vacation tracking.
  • Supports the Operations team to ensure proper coverage of production operations. Act as a backup for direct reports, when required, for critical activities required to serve the customers of ITW Pro Brands.
  • Follows the 80/20 philosophy in prioritizing daily tasks and serves as a contributing member of the Technical Operations Staff.
  • A professional represents the company in a number of diverse settings, including active participation in required audits and other related meetings.
  • Foster, communicate, and exemplify the values of ITW; act with integrity and trust, operate with simplicity, treat everyone with respect, and take shared risk.
  • Travel is required (75% or more).
  • Performs other duties as assigned.
Education/Experience/Other Competencies

  • Bachelor’s degree in Business, Marketing, or related field preferred.
  • Minimum of five (5) years’ sales experience in an industrial manufacturing environment.
  • Proficient in Microsoft Office programs (Word, Excel, PowerPoint) and Outlook. Strong written, verbal, and collaborative communication skills.
  • Experienced in conducting effective and professional sales/product training via in-person or virtual (Webinar), to groups and various media forums.
  • Experience in successful sales strategy formulation and execution.
  • Proven experience in meeting sales goals/quotas and ability to prospect and close sales to new and existing customers.
  • Knowledge of marketing principles and experience in gathering market intelligence and conducting competitive analysis.
  • Business classes/ seminars, including organization and time management, Business Administration, and various sales helpful.
  • Well-developed emotional quotient, able to relate well to people at all levels inside and outside the organization, such as operators, executives, suppliers, customers, etc.
  • Commitment and willingness to strive toward achieving goals and business objectives. Acts with a sense of urgency to drive results.
  • Possess an entrepreneurial spirit and are willing to take initiative with a focus on the key initiatives and opportunities for improvement and growth.
  • Able to adapt effectively to changes in the work environment in a positive manner; able to deal with frequent change, delays, or unexpected events.
  • Excellent communication skills with all levels of the company and customers.
  • Able to effectively work with and through others in a collaborative environment.
  • Takes ownership and drives positive change.
  • Excellent verbal, written, interpersonal, communication, and presentation skills with experience in working with all levels of the company and outside resources.
  • Proficient time management and prioritization skills.
  • Ability to travel 75% or more for business demands; includes overnight
  • Self-starter, highly motivated, follows directions well, and can work with little or no supervision.

Compensation Information

100,000 - 120,000

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

Salary.com Estimation for Regional Sales Representative - Great Lakes in Detroit, MI
$53,783 to $69,654
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Regional Sales Representative - Great Lakes?

Sign up to receive alerts about other jobs on the Regional Sales Representative - Great Lakes career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$111,487 - $161,520
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$133,900 - $199,666
Income Estimation: 
$66,430 - $110,036
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at ITW Pro Brands

  • ITW Pro Brands Olathe, KS
  • Summary Job Description: Quality Technician II is an experienced quality professional responsible for independently executing advanced Quality Control and ... more
  • 2 Days Ago

  • ITW Pro Brands Olathe, KS
  • Summary Job Description: The Strategic Sourcing Manager plays a critical role in advancing the division’s sourcing strategy by leading high‑impact sourcing... more
  • 2 Days Ago

  • ITW Pro Brands Tucker, GA
  • Summary Job Description: The Strategic Sourcing Manager plays a critical role in advancing the division’s sourcing strategy by leading high‑impact sourcing... more
  • 2 Days Ago

  • ITW Pro Brands Toledo, OH
  • Summary Job Description: The Regional Sales Representative (RSR) is a consultative sales role responsible for working with end users and all levels of the ... more
  • 2 Days Ago


Not the job you're looking for? Here are some other Regional Sales Representative - Great Lakes jobs in the Detroit, MI area that may be a better fit.

  • Heartflow Detroit, MI
  • Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting... more
  • 23 Days Ago

  • Great Lakes Wine and Spirits Detroit, MI
  • Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facili... more
  • 21 Days Ago

AI Assistant is available now!

Feel free to start your new journey!