What are the responsibilities and job description for the Leasing Coordinator position at Ithaca Rentals & Renovations, Inc.?
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
JOB SUMMARY
Travis Hyde Properties, a locally owned property management company serving the Ithaca community for over 49 years, is seeking a dynamic and organized Leasing Coordinator. This hybrid role combines marketing responsibilities with leasing duties to support both brand visibility and occupancy goals across our residential and commercial properties. As a key member of our team, you’ll manage day-to-day marketing initiatives while also assisting prospective residents throughout the leasing process. This position is ideal for someone who thrives in a fast-paced environment, enjoys interacting with people, and has a passion for creativity, customer service, and real estate.
GENERAL ACCOUNTABILITIES
Marketing Responsibilities:
- Create and manage engaging content for social media platforms (Instagram, Facebook, etc.) including virtual tours and lifestyle content.
- Perform Matterport scans and basic video/photo editing to enhance property listings and campaigns.
- Assist with maintaining and updating the company website.
- Coordinate apartment staging and support branding efforts across properties.
- Analyze and report on marketing campaign effectiveness using analytics tools.
- Plan and support tenant and community events, open houses, and marketing initiatives.
- Collaborate with vendors and internal teams to execute marketing materials and campaigns.
- Other marketing tasks as assigned.
Leasing Responsibilities:
- Serve as the first point of contact for prospective residents via phone, email, and in-person.
- Conduct property tours and provide detailed leasing information to potential tenants.
- Assist applicants throughout the leasing process, including application intake and follow-up.
- Maintain current knowledge of property availability and rental rates.
- Help ensure all listings (online and offline) are up to date and accurately reflect available units.
- Coordinate lease signings and move-in procedures.
- Support resident relations and assist with retention efforts.
- Other leasing tasks as assigned.
SCHEDULE
- Full-time (40 hours per week)
- 8-hour shifts
- Available weeknights and weekends as needed.
BENEFITS
- 401(k)
- 401(k) matching
- Health Insurance
- Vision Insurance
- Dental Insurance
- Life Insurance
- Paid Time Off
- Sick Time
QUALIFICATIONS:
- High school diploma or equivalent, additional education or certification in marketing or related field is preferred.
- Proficiency in analytics to measure campaign effectiveness.
- Strong sales skills to promote products or services effectively.
- Knowledge of SEO strategies to improve online visibility.
- Copywriting skills for creating compelling marketing content.
- Proficiency with Adobe Premier, Canva, Photoshop and Square Space.
- Understanding of digital marketing principles and practices.
- Minimum of 2 years of work experience in leasing.
- Strong organizational and time-management skills with the ability to manage multiple tasks and prioritize effectively.
- Valid driver’s license and reliable transportation.
- Ability to work independently and as part of a team.
- Able to stand, walk and bend for extended periods.
- Work is performed indoors and outdoors in all types of weather.
- Close attention to detail