What are the responsibilities and job description for the Social Media & Merchandise Coordinator position at Ithaca Bakery & Collegetown Bagels?
Job Overview
We are seeking a dynamic and innovative Social Media & Merchandise Coordinator to elevate our brand presence across digital platforms and help manage merchandise stock. This role offers an exciting opportunity to craft compelling content, engage with our community, and oversee merchandise branding efforts. The ideal candidate is passionate about digital marketing, skilled in content creation, and adept at analyzing social media performance to drive impactful campaigns. Join us to help shape our online voice, boost brand visibility, and deliver memorable experiences to our audience.
Responsibilities
- Develop and implement engaging social media content strategies across various platforms such as Facebook, Instagram, and TikTok.
- Manage daily social media operations including scheduling posts using tools like Buffer, monitoring engagement, and responding to comments and messages with a professional tone.
- Utilize social listening tools to track brand mentions, industry trends, and audience sentiment to inform content and marketing strategies.
- Create visually appealing graphics, photos and videos using Adobe Creative Suite (Photoshop, Illustrator) for social media campaigns and merchandise branding.
- Analyze digital marketing performance metrics using Google Analytics and media performance analytics tools to optimize campaigns.
- Monitor social media analytics regularly to assess campaign effectiveness, engagement rates, and overall brand health.
- Support the planning of paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
- Work with the Marketing Director to plan promotions for events and products
- Assist in the inventory, ordering, preparation and stock of a wide range of branded merchandise at multiple locations.
Skills
- Proven experience in social media management, content creation, and digital marketing analytics.
- Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and video editing software.
- Excellent written communication skills with an eye for proofreading and content writing accuracy.
- Experience managing social media advertising campaigns on Facebook Ads Manager or similar platforms.
- Strong relationship management skills for engaging with influencers and community members.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail in graphic design and content editing.
Join us as a Social Media & Merchandise Coordinator where your creativity will thrive! Bring your passion for digital storytelling, innovative design skills, and strategic mindset to help us connect authentically with our audience. This is your chance to make a meaningful impact through vibrant content creation, insightful performance analysis, and impactful community engagement—all within a collaborative team dedicated to excellence in digital marketing!
Pay: $22.00 - $26.00 per hour
Expected hours: 36.0 – 40.0 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $22 - $26