What are the responsibilities and job description for the Director of Database Marketing position at Island View Casino Resort?
Company Description
Join Our Team at Island View Casino
At Island View Casino, our team members are at the heart of everything we do. We pride ourselves on a welcoming, supportive, and rewarding work environment—where every day brings a little thrill!
We’re looking for top candidates who embody integrity, have a positive, outgoing personality, and are ready to contribute as valued team members. If you’re customer-focused and love exceeding expectations for both guests and colleagues then you might just have a winning hand with us!
Role Description
Island View Casino is seeking a strategic, data-driven marketing leader to join our team as Director of Database Marketing. In this role, you’ll design and execute marketing initiatives that leverage player data to drive revenue, boost guest engagement, and maximize the impact of direct marketing campaigns.
You will lead database segmentation, campaign execution, reporting, and analytics, ensuring that every strategy is both insight-driven and guest-focused. Partnering closely with executive leadership and cross-functional teams, you’ll help strengthen guest loyalty, support overall marketing objectives, and contribute to long-term casino growth.
We’re looking for a visionary leader who combines analytical expertise with a passion for exceptional guest experiences. If you thrive in a collaborative environment and love turning data into action, this role is your chance to make a meaningful impact.
This is a full-time on-site role located in Gulfport, MS.
Qualifications
- Bachelor’s degree in Marketing, Data Analytics, Business Administration, or related field required; advanced certifications in database marketing, CRM, or analytics preferred.
- 6–7 years of progressive experience in database marketing or analytics, including 3–5 years in leadership.
- Proven expertise in data-driven marketing strategies, including customer segmentation, campaign targeting, and performance measurement.
- Strong proficiency with SQL, CRM platforms, marketing automation tools, and BI/reporting systems (e.g., Tableau, Power BI).
- Experience with loyalty programs, direct mail, email, and digital campaigns, managing large-scale databases, and ensuring data integrity to drive ROI.
- Working knowledge of programming/scripting languages (C#, Python, JavaScript) and campaign tracking systems preferred.
- Exceptional communication, analytical, and project management skills, with the ability to lead initiatives, prioritize tasks, and meet deadlines.
- Strong relationship-building skills with guests, team members, vendors, and partners.
- Flexible schedule including evenings, weekends, and holidays.
- Previous experience in casino, resort, or high-volume hospitality environments strongly preferred.
- Must be able to obtain and maintain a Mississippi Gaming Permit.