What are the responsibilities and job description for the Digital Marketing Executive position at ISHIR?
Profile Summary:
We are a 25 year young, innovation-led IT & Digital Marketing agency serving primarily US-based clients. We are hiring a performance-driven 360° Digital Marketing Strategist with 3 years of hands-on experience across at least two channels (SEO Google Ads / Meta Ads / Email Marketing / LinkedIn Ads).
This is an independent contributor role requiring complete account ownership — strategy, execution, reporting, client communication, and performance growth.
Agency experience with US clients is strongly preferred.
Ideal Candidate
You are a results-oriented marketer who understands lead generation, conversion, and ROI — not just traffic.
Experienced in agency environments managing multiple accounts independently
Comfortable working directly with US clients
- Strong in SEO at least one paid channel (Google/Meta preferred)
- Confident discussing strategy, budgets, CPL, ROAS, CAC, and attribution
- AI-aware and able to write effectively using AI tools
- Skilled in reporting, dashboards, Excel, and performance documentation
You don’t just execute — you own outcomes.
Must-Have Requirements
- Minimum 3 years of 360° digital marketing experience
- Hands-on expertise in SEO one paid channel
- Agency experience (preferred) with US client exposure (mandatory)
- Independent account management experience
- Strong written communication skills
Working knowledge of:
- MS Excel (pivot tables, reporting)
- GA4 & basic analytics
Performance reporting & documentation
Preferred:
- Hands-on experience with Google Ads or Meta Ads
- Strong understanding of:
- Lead generation funnels
- ROI & performance metrics (CPL, ROAS, CAC)
Experience with:
- Conversion tracking & Google Tag Manager
- Multi-channel attribution
- Looker Studio dashboards
- Ability to align organic paid for full-funnel growth
Key Responsibilities
- Execute SEO strategies (technical, on-page, off-page)
- Plan & optimize paid campaigns for lead generation
- Improve conversion rates and campaign ROI
- Set up tracking, dashboards & monthly reports
- Manage US clients independently and present insights
Qualifications
Graduate / Postgraduate degree
Certifications in Google Ads, GA4, or Meta Ads preferred
Experience: 3–7 years in agency-based performance marketing.
ABOUT ISHIR
ISHIR is a digital innovation and enterprise AI services provider. We work with startups and enterprises to shape the future through accelerated innovation, deep technical expertise, access to global digital talent and a passion for complex problem-solving. With our help, our clients overcome their most difficult digital challenges leveraging AI.
We are not just consultants, we are partners in our clients’ success, assisting them with re(gaining) competitive edge by identifying opportunities for differentiation, industry disruption, scalable innovation, and go-to-market strategies that deliver successful outcomes.
At ISHIR, we help bold businesses accelerate innovation through Talent, Speed-to-Market, and AI. We help make an impact by solving real problems using innovation, improved customer experiences and the right technologies.
As an ISHIR employee, you will get the advanced training you need to be successful, and the opportunity to apply it. You must be passionate about technology, crave responsibility, and be eager to apply your knowledge to real business solutions for our startup and enterprise customers. These are the qualities of a person destined for success at ISHIR.
ISHIR attracts a special type of individual—someone who is proactive, thrives on challenges, feeds off success, and looks at moving targets not as obstacles but as opportunities. ISHIR is an exciting place to work. It is imbued with an entrepreneurial spirit and promotes self-reliance, open communication, and collaboration.