What are the responsibilities and job description for the Performance Marketing Manager position at Iru?
About Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity
As Iru's Paid Social Marketing Manager, you'll own strategy and execution across our core paid social channels: LinkedIn, Meta, Reddit, YouTube, and CTV. This is a hands-on role with real strategic ownership. You're not executing someone else's playbook. You're building it.
Working directly with the Head of Marketing, you'll define campaign architecture, manage spend, and drive performance across the full paid social mix. You'll translate product positioning and audience insights into channel strategies that generate pipeline, and you'll get directly into platforms to execute, optimize, and validate that what's running is working.
You communicate clearly because you think clearly. You know how to present performance to leadership and make the case for where the budget should go next.
Must be able to work onsite Tuesday through Thursday in our Coral Gables office.
What You'll Do
Strategy and Planning
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical dental vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.
At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity
As Iru's Paid Social Marketing Manager, you'll own strategy and execution across our core paid social channels: LinkedIn, Meta, Reddit, YouTube, and CTV. This is a hands-on role with real strategic ownership. You're not executing someone else's playbook. You're building it.
Working directly with the Head of Marketing, you'll define campaign architecture, manage spend, and drive performance across the full paid social mix. You'll translate product positioning and audience insights into channel strategies that generate pipeline, and you'll get directly into platforms to execute, optimize, and validate that what's running is working.
You communicate clearly because you think clearly. You know how to present performance to leadership and make the case for where the budget should go next.
Must be able to work onsite Tuesday through Thursday in our Coral Gables office.
What You'll Do
Strategy and Planning
- Own paid social strategy, budget allocation, and performance optimization across LinkedIn, Meta, Reddit, YouTube, and CTV
- Translate campaign briefs and audience segments into channel-specific plans with clear performance benchmarks and ROI targets
- Define the experimentation roadmap spanning creative, messaging, CTAs, audiences, and formats
- Build forecasts for campaign performance including expected pipeline contribution and conversion benchmarks
- Execute campaigns end to end: build, launch, monitor, and optimize across all paid social platforms
- Write creative briefs and partner with designers and content to develop assets that perform
- Interpret performance data, identify what's working, and make fast decisions on optimization and budget reallocation
- Experiment with new formats, placements, and emerging channels to drive growth
- Create repeatable campaign motions and document playbooks that scale
- Work closely with content, lifecycle, creative, and web to ensure paid social activities ladder into broader campaign goals
- Partner with sales leadership on lead quality, routing, and SDR follow-up alignment
- Deliver regular performance reporting and executive-level insights on channel ROI and funnel contribution
- 4 years of experience in paid social, growth marketing, or performance marketing in B2B SaaS or tech
- Deep hands-on expertise across LinkedIn, Meta, and Reddit.
- Proven ability to own strategy and execution simultaneously without dropping either
- Strong analytical skills. You can build a forecast, read a funnel, and make optimization calls from data.
- Experience working with creative and content teams to develop high-performing assets
- Clear, confident communicator who can present performance and recommendations at the leadership level
- Autonomous and accountable. You do not need someone to tell you what to do next.
- Experience with ABM platforms or account-based targeting strategies
- Familiarity with HubSpot or similar CRM for lead tracking and attribution
- Experience running CTV or streaming ad campaigns
- Exposure to B2B security or IT software buying cycles
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical dental vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.
At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.