What are the responsibilities and job description for the Marketing Strategist position at Ironistic?
Ironistic Marketing Strategists are responsible for developing marketing strategies to support our clients’ business goals, and manage the execution of said strategies to success.
The Ideal Candidate Will Have
The Ideal Candidate Will Have
- 3 years of experience in digital marketing or related field
- Proven work experience as a marketing strategist or marketing manager
- Demonstrable experience with marketing campaigns and web technologies
- Understanding and use of digital tools, technologies, and trends, then leveraging those for client success, including research and discovery efforts
- Familiarity with SEO/SEM, paid search, display, and video, Google Analytics, CRM software, and Content Management Systems
- Effective goal-setting skills
- Strategic decision-making and problem-solving skills
- An understanding of web design and highly effective UX/UI
- Excellent written and verbal communication to express ideas and share marketing strategies
- Strong analytical skills to evaluate the effectiveness of campaigns and deliverables
- Team management skills
- BS degree in Marketing or a relevant field
- Agency experience is a must!
- Lead the development of omnichannel marketing strategies that achieve our clients’ business goals, including but not limited to lead generation, customer engagement, and brand awareness.
- Manage a team of marketing professionals, including Project Managers and specialists in PPC, SEO, Content, and Email Marketing.
- Work with various partners for solutions including CTV, OOH, Streaming Audio, and Podcasts.
- Oversee reporting to illustrate effectiveness of all campaigns and other efforts to client
- Maintaining a solid understanding of all current marketing strategies and best practices
- Collaborate with internal marketing and production teams
- Analyze sales and marketing trends
- Use customer feedback to ensure client satisfaction
- Other job duties as assigned by your supervisor as needed
- Health & Life Insurance – Premiums for employee paid by Ironistic
- Dental & Vision Insurance
- 401(k) with generous company match
- Generous paid time off
- Continuing education fund – always keep learning!
- “Thinking Thursday” day once per month – Explore the latest trends in the digital world!
- SmartTrip Metro Benefits (in DC area)
- Various monthly rewards for doing great work and being a team player
- Awesome office amenities: shuffleboard tables, treadmill desk, open/collaborative spaces, and snacks/drinks!