Branch Manager

Branch Manager – Ironhide Equipment, Brainerd, MN

Ironhide Equipment is a growing compact and heavy equipment dealer representing top brands like Bobcat, Develon, Gravely, and more, with locations across North Dakota and Minnesota. As Branch Manager for our Brainerd, MN location (Bobcat of Brainerd), you will oversee all day-to-day operations, lead a high-performing team, and own the branch's financial performance, inventory management, and customer experience. This role is ideal for a hands-on leader who thrives in a dealership environment, understands equipment customers, and is driven to grow the market for an established, people-focused company.

Essential Duties and Responsibilities

• Lead overall branch operations, including sales, service, parts, rentals, and administrative functions, ensuring alignment with Ironhide processes, standards, and brand expectations.
• Provide direct leadership, coaching, and performance management for all Brainerd team members, including hiring, onboarding, training, goal setting, feedback, and corrective action when necessary.
• Own the branch P&L: help develop and manage budgets, monitor revenue and expense trends, track key performance indicators, and implement actions to drive profitable growth and meet company targets.
• Oversee inventory planning and control for wholegoods, rentals, and parts, including ordering, stocking levels, turns, aging, and asset utilization to support both sales and customer uptime.
• Partner with sales, service, and parts leaders to create a cohesive, customer-first experience across the dealership, ensuring quick response times, accurate information, and high-quality work.
• Ensure the branch maintains strong relationships with key customers, contractors, farmers, municipalities, and walk-in retail clients, representing Ironhide professionally in the Brainerd Lakes region.
• Drive local sales and rental growth by supporting outside sales efforts, participating in customer visits, jobsite meetings, open houses, and community events that build awareness of Ironhide's capabilities.
• Maintain high standards of safety, housekeeping, and facility appearance, ensuring compliance with all company policies and applicable regulations.
• Review and approve key branch transactions, including major quotes, work orders, credits, discounts, and rental agreements within defined authority limits.
• Collaborate regularly with senior leadership and other branch managers to share best practices, align on strategy, and support initiatives that strengthen the Ironhide network.
• Champion Ironhide's "Get It Done" culture by modeling accountability, urgency, teamwork, and a strong service mindset in all interactions.

Required Qualifications

• 3–5 years of leadership experience in an equipment dealership, rental house, agricultural/construction equipment business, or closely related industry. Experience leading a full dealership or department (sales, service, or parts) is strongly preferred.
• Demonstrated success managing people, including hiring, coaching, scheduling, and performance management in a fast-paced, customer-facing environment.
• Proven experience with budgets, P&L or departmental financials, and use of KPIs to make data-driven decisions.
• Knowledge of construction, compact, or agricultural equipment (e.g., skid-steers, excavators, tractors, attachments) and the customers who use them.
• Strong organizational and time-management skills, with the ability to prioritize, delegate, and follow through on multiple initiatives.
• Excellent verbal and written communication skills with the ability to interact professionally with customers, employees, OEM reps, and company leadership.
• Proficiency with common business and dealership systems (DMS, CRM, Microsoft Office/365, or similar tools).
• Valid driver's license with an acceptable driving record and the ability to travel periodically within the region for meetings, training, and customer visits.

Preferred Qualifications

• Prior branch, store, or multi-department management experience in an equipment, automotive, farm, or industrial distribution environment.
• Bachelor’s or associate degree preferred.
• Experience launching, rebuilding, or rapidly growing a location or territory.
• Familiarity with Bobcat, Develon, or similar OEM programs, metrics, and standards.

Work Environment and Physical Requirements

• Full-time, on-site role at Ironhide Equipment – Brainerd: 11570 MN-371 BUS A, Brainerd, MN 56401.
• Mix of office, showroom, yard, and shop environments; frequent walking of the facility and yard, occasional exposure to outdoor weather and equipment noise.
• Must be able to sit, stand, and walk for extended periods, occasionally lift up to 30–40 lbs, and safely navigate equipment and shop areas.

Why Join Ironhide

• Established, growing dealer group with strong OEM partnerships, a loyal customer base, and a reputation for superior service.
• Opportunity to shape and grow a branch in a vibrant, equipment-driven market like the Brainerd Lakes area.
• Supportive leadership team, collaborative culture, and a "people first, get it done" mindset.

Pay: $80,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Work Location: In person