What are the responsibilities and job description for the CID - Marketing Content Creator position at IronCraft?
Content Creator & Video Editor (Hybrid)
Overview
We’re looking for a hybrid Content Creator & Video Editor who can capture high-quality photos and videos of our equipment, edit that content into polished pieces, and distribute it across multiple channels. This role is hands-on and directly supports our brand growth by creating content that resonates with operators, dealers, and customers.
We’re looking for a hybrid Content Creator & Video Editor who can capture high-quality photos and videos of our equipment, edit that content into polished pieces, and distribute it across multiple channels. This role is hands-on and directly supports our brand growth by creating content that resonates with operators, dealers, and customers.
The position is hybrid, with the ability to work remotely, but must be able to drive to our Denton, North Carolina facility when needed for shoots, product demos, and on-site content capture. (1-3 times a month)
Core Responsibilities
Content Capture
- Record high-quality video and photo content of equipment at our Denton, NC facility, customer sites, farms, dealer locations, and field demos.
- Capture real-use action shots that clearly show performance, durability, and product detail.
- Plan and coordinate shoots, including lighting, audio, and drone use.
Editing & Production
- Edit videos for TikTok, Instagram, Facebook, YouTube, websites, ads, and dealer support.
- Produce short-form and long-form content that fits each platform’s best practices.
- Create clean, engaging cuts with captions, transitions, callouts, and brand elements.
- Apply graphic design skills to create thumbnails, ads, banners, and social graphics.
Publishing & Channel Growth
- Upload and optimize content across all social channels.
- Build and help manage our content library, posting schedules, and channel consistency.
- Assist in growing our presence on YouTube, TikTok, Instagram, Facebook, and LinkedIn.
- Adapt content to fit different platforms and audiences.
Qualifications
- Strong video shooting and editing abilities (Premiere Pro, Final Cut, or DaVinci Resolve).
- Photography experience capturing products, people, and action shots.
- Experience creating content for social platforms (TikTok, IG Reels, YouTube Shorts, etc.).
- Ability to travel to Denton, NC facility as needed for shoots.
- Graphic design skills (Photoshop, Illustrator, Canva, etc.) strongly preferred.
- Comfortable working around equipment and outdoor environments.
- Flexible, organized, and able to manage multiple projects at once.
Ideal Candidate
- Comfortable filming and editing equipment, operators, and field demonstrations.
- Creative storyteller who can turn raw footage into compelling content.
- Able to work independently and collaborate with the marketing team when needed.
- Willing to jump in, learn our products, and help build out our channels from the ground up.
- Understands what content performs well for blue-collar, ag, and equipment audiences.