Copy of Partner Marketing & Analytics Specialist

Iron Bow Technologies is for people who believe trust is paramount, transformation is embraced, and the future is here, because "What we do matters!"

We are a next generation solutions provider, delivering mission success across government, healthcare, and commercial industries. Iron Bow relies on our passionate people, long standing partnerships, and strategic thinking to solve your most critical challenges.

Whether we team with clients, colleagues, or partners, we put each other first. It’s The Iron Bow Way.

THE HIGH LEVEL

Our Partner Marketing & Analytics Specialist supports Iron Bow’s partner campaign execution, content development and performance reporting needs. This junior-level role handles data analytics and lead management. The Partner Marketing & Analytics Specialist will also provide direct support for cobranded OEM marketing initiatives and sales enablement — ensuring consistent brand visibility and value realization for Iron Bow and our OEM partners.

WHAT SUCCESS LOOKS LIKE?

• Collaboration & Partnership: OEM partners see you as a reliable, proactive collaborator
• Marketing Analytics & Reporting: You develop, maintain and communicate accurate marketing dashboards and insights that inform decision making
• Content & Social Enablement: You support Field and Content Marketing in the creation, implementation, tracking and optimization of campaigns
• MDF Management & Partner Operations: MDF is managed efficiently, allocated strategically and fully reconciled with minimal friction
• Data-Driven Decision Making: Reporting and dashboards are accurate, consistent, and relied upon by leadership and sales
• Strategic Insight & Operational Excellence: Campaigns improve in effectiveness thanks to campaign and channel analysis you provide
• Continuous Improvement & Agility: You proactively identify opportunities to streamline processes and optimize marketing outcomes
  
  

What You’ll Be Doing

• Support the planning, execution and optimization of joint marketing programs with a focus on OEM partner coordination
• Support the field and content marketing teams in campaign execution and monitor key performance metrics
• Coordinate MDF request submissions across our OEM ecosystem, as well as budget tracking, documentation and compliance requirements
• Manage inbound leads from campaigns, events, and website, through HubSpot and Salesforce workflows
• Track content and campaign performance across social, email, web, and landing pages
• Assist in identifying top-performing content to inform reuse and future investment
• Draft, schedule, and publish co-branded organic social posts across LinkedIn, Facebook, and X (Twitter) using HubSpot and platform-native tools
• Coordinate with the Design team on static and motion graphics to support campaigns
  
  

YOUR VALUE PROP FOR OUR TEAM

• 2 years of experience in marketing, communications, or digital media (internships accepted)
• Proficiency with marketing and CRM tools HubSpot, Salesforce, Google Analytics, Excel/Sheets, PowerBI, Tableau or similar tools
• Strong writing and editing skills, especially for social media
• Highly organized, deadline-driven, and data-curious
• Interest in OEM co-marketing, digital campaign execution, and lead generation
• Willingness to learn and grow in a fast-paced, collaborative environment
  
  

TRAVEL REQUIREMENTS: This is a hybrid position, with preference for candidates based in the National Capital Region. It requires 10% travel.

WHY YOU’LL LOVE IT!

• You’ll have a meaningful role in shaping how we collaborate with our most strategic OEM partners
• You'll help create clarity and alignment across teams through data visualization and reporting
• You’ll be part of a supportive, collaborative marketing team that values experimentation and iteration
• You’ll get to grow – in analytics, partner engagement, project management, strategic planning and more
  
  

OUR EQUAL OPPORTUNITY EMPLOYER COMMITMENT

Iron Bow Technologies is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Iron Bow are based on relevant business considerations, such as operational needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity and/or gender expression, pregnancy, national origin, age, disability, status as a protected veteran or any other characteristic prohibited by law. Iron Bow will not tolerate discrimination or harassment based on any of these characteristics.