Sales & Marketing Director Memory Care Assisted Living

IRIS MEMORY CARE OF ROWLETT

Now Hiring: Sales & Marketing Director

Are you a driven, relationship-focused sales professional with a passion for senior care? Iris Memory Care of Rowlett is looking for an experienced Sales & Marketing Director to lead our occupancy growth efforts and help families find the compassionate memory care their loved ones deserve. If you know how to build trust with families during one of life's most difficult decisions, and you have a proven record of closing sales in senior living, home health, or hospice, we want to hear from you.

Competitive Pay Based on Experience  |  Full-Time  |  Bonus Potential Tied to Occupancy Goals

This role requires hands-on sales experience within senior living, memory care, home health, or hospice. Applicants without this background will not be considered.

• Prior sales experience in assisted living, memory care, senior living, home health, or hospice is REQUIRED — no exceptions.
• Strong preference for candidates with a proven track record specifically selling assisted living or memory care services.
• A minimum of 3–5 years of overall sales experience with a documented history of meeting or exceeding sales goals.

• Meet with prospective residents and their families in their homes, at Iris, or other convenient locations to present our community and services.
• Drive sales activity and results to achieve and exceed move-in and occupancy goals.
• Conduct ongoing marketing outreach into the local Rowlett community and build relationships with referral sources.
• Develop and refine quarterly marketing and sales plans, tactics, and timelines.
• Plan and host special events and activities to generate new leads.
• Pre-qualify and assess prospective residents in partnership with the Executive Director and Wellness Director.
• Guide families through decision-making with honesty, empathy, and a clear understanding of their needs.
• Close sales, secure reservations, and finalize residency contracts.
• Ensure a smooth, supported transition for new residents from move-in through orientation.
• Ask current residents and families for referrals to friends and family who may benefit from our services.
• Track and manage a high volume of leads accurately in our CRM/software system.

• Required: Senior living, assisted living, memory care, home health, or hospice sales experience.
• High school diploma required; college coursework or degree preferred.
• Comfortable with PC-based software for sales tracking, email, and basic word processing/presentation tools.
• Excellent communication and relationship-building skills with residents, families, and referral sources.
• A warm, professional, and empathetic approach to working with families during emotional decisions.
• Strong organizational skills with the ability to manage and follow up on a large pipeline of leads.
• A valid driver's license, reliable vehicle, and current auto insurance.
• Ability to lift up to 50 lbs occasionally and pass a TB skin test annually.
• A positive, team-oriented attitude and genuine commitment to the Iris mission.

At Iris Memory Care, our mission is centered on providing compassionate, dignified care for residents living with Alzheimer's and other forms of dementia. As our Sales & Marketing Director, you'll be the first point of connection for families beginning this journey — and a vital part of helping our residents and their families feel supported, understood, and at home.

Location: 4906 Miller Road, Rowlett, TX 75088 — conveniently located right off the George Bush Turnpike

Apply today. Our residents can't wait.