What are the responsibilities and job description for the Global Marketing Director, Navtemadlin position at Ipsen?
The Global Marketing Director, Navtemadlin will lead the development and execution of the global commercial and brand strategy for Navtemadlin, translating asset strategy, market insights, and customer needs into an integrated launch plan and lifecycle roadmap. Working closely with the Global Brand Lead, Navtemadlin and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization.
The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective launch preparation and execution.
Given the importance of the US market, the role will place particular focus on close partnership with the US team to drive launch readiness, address market-specific opportunities and requirements, and support a successful US launch while maintaining alignment across all affiliates and future markets.
WHAT - Main Responsibilities
Global Brand Marketing
Knowledge & Experience (essential):
The annual base salary range for this position is $190,500 - $270,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective launch preparation and execution.
Given the importance of the US market, the role will place particular focus on close partnership with the US team to drive launch readiness, address market-specific opportunities and requirements, and support a successful US launch while maintaining alignment across all affiliates and future markets.
WHAT - Main Responsibilities
Global Brand Marketing
- Develop the global brand strategy for Navtemadlin based on insights and drive execution of the global marketing strategy and initiatives in preparation for global and local market launches.
- Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting.
- Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs.
- Benchmark against competitors and propose corrective actions where appropriate.
- Continually review and consolidate competitive intelligence and customer insights.
- Maintain close relationships with affiliates and a strong understanding of local market dynamics.
- Work with partner agencies to drive the core campaign and materials.
- Drive local alignment with global brand strategy and initiatives.
- Support affiliate teams with the rollout of global marketing plans and programs.
- Work with affiliates to identify key performance drivers and align on priority scenarios.
- Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy.
- Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities.
- Support development of the market research plan and act as the marketing lead for identified market research projects.
- Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey.
- Develop meaningful, actionable insights that reflect the needs of key customer groups.
- Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors.
- Monitor the product lifecycle landscape to ensure awareness of new insights.
- In collaboration with the Decision Support team, develop five-year and long-range plan forecasts.
- In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.
- Ensure strong cross-functional engagement and collaboration with members of the global cross-functional team, particularly Medical Affairs colleagues and the Global Brand Team, in developing and implementing global programs and activities.
- Proactively seek affiliate engagement and the sharing of best practices across the organization.
Knowledge & Experience (essential):
- Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role.
- Significant oncology experience.
- Experience supporting pipeline or pre-launch assets.
- Global marketing and launch experience.
- Proven track record of marketing across multiple stages of a product’s lifecycle.
- Demonstrated successful launch experience, including leadership of global launch strategy and execution.
- Proven ability to work effectively across functions and collaborate with diverse stakeholders at global and affiliate levels, adapting leadership style to the situation.
- Strong and collaborative team player.
- Strong leadership skills.
- Deep strategic marketing expertise, including launch, branding, analytics, targeting, segmentation, and lifecycle management.
- Strong business acumen.
- Ability to engage and align cross-functional stakeholders at all levels of the organization.
- Ability to build strong relationships across cultures, backgrounds, and functions.
- Ability to manage complex situations and make decisions.
- Strong planning and project management skills, with experience driving projects involving multiple departments and functions.
- Ability to convey complex information succinctly and clearly in verbal, written, and presentation formats.
- Demonstrated agility, accountability, and team spirit.
- Hematology experience.
- Oncology launch experience.
- Experience supporting a U.S. launch.
- Substantive U.S. in-country marketing experience.
- BA/BS in business or related field
- Advanced degree; MBA, MS, PhD, PharmD, etc.
The annual base salary range for this position is $190,500 - $270,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
Salary : $190,500 - $270,000