Associate Director, HCP Marketing (Bylvay), Rare Disease Business Unit

The Associate Director, HCP Marketing, Rare Disease Business Unit is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch in rare disease. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.

Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases.

Specific responsibilities will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics. Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.

WHAT - Main Responsibilities

Core Marketing Activities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution congress marketing plans & materials
• Speaker bureau content strategy, training, execution & ongoing management
• Advisory board planning and execution
• Amplify peer to peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
• Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
• Ensure compliant execution of all promotional activities

Cross Functional Leadership

• Collaborate with:
• Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
• Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
• Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Business ethics & legal team to ensure compliant development and implementation of projects
• Cross functional team lead-stakeholder management:
• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.

HOW - Knowledge & Experience

• Proven cross-functional leadership skills to lead across a complex matrix
• At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
• Successful launch experience in the rare or specialty categories
• Sales or field-based experience strongly preferred
• Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude and experience
• Significant experience in, and knowledge of Rare Disease with complex science and reimbursement
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills

Education / Certifications:

• Bachelor’s Degree or Equivalent is required
• PharmD or MBA is preferred

Compensation

The annual base salary range for this position is $193,500 - $225,000

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.