What are the responsibilities and job description for the SVP, Creative Director, Copy position at IPG Health?
Job Description
JOB SUMMARY
The SVP Creative Director is responsible for collaborating with creative, account, strategic, and media management to develop and recommend advertising initiatives to meet the clients marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The SVP Creative Director knows how to develop great work as well as great people. They lead by example and are ambassadors of the agency internally and externally, as well as leaders in new business pitches. As part of the senior management team, the SVP Creative Director embraces new opportunities for the agency and turns them into realities.
ESSENTIAL FUNCTIONS
Creative Strategy
Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Execution
Command the workflow and conceptual direction for the account
Execution
Skillfully produces work across all channels. Direct all members of staff to ensure proper production of campaign elements. Review and direct creative materials with partners.
Strategic Thinking
Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives
Strategic Thinking
Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.
Business Management
Responsible for establishing and maintaining the reputation of the company as a creative leader
New Business
Grow existing brands and participate in new business to generate additional revenue
Client Management
Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction
Resource Management
Ensure creative employees are billable and fully utilized to increase productivity and efficiency
Team Management & Development
Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development
JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:
* Considers a broad business context for the development of challenging yet realistic goals.
* Creates a direction for the organization and devises long- and short-term success plans.
* Work with senior creative, account, strategy, medical, and media management in developing overall marketing strategies.
* Remain constantly aware of new developments within the industry to better service the client and maintain current and new business.
* Advises upper management of chances in current and future creative trends.
Execution:
* Review and direct creative materials.
* Must be able to create and direct compelling visuals to support art team.
Relationship Management:
* Advises agency upper management of any organic business opportunities.
* Collaborate with senior management from other disciplines to enhance creative output.
Business Management:
* Create and oversee the development of all creative, delivering a high level of excellence.
* Participate in presentations to clients, building confidence in their team in respect to the creative output of the agency.
* Work with account management, and art department to ensure adherence to all specified deadlines and ensure coordination of all efforts.
* Responsible for establishing and maintaining the reputation of the company as a creative leader in healthcare advertising.
* Work with the creative unit in achieving its objectives.
* Develop and mentor creative and managerial skills of subordinates; conduct performance reviews and determine salary reviews in timely fashion.
* Maintain environment conducive to creativity so that creative output meets and exceeds agency's standards.
* Attend and play key role in all client meetings; work proactively to improve clients business.
* Act as ambassador for the agency at industry events.
* Demonstrates full understanding of Vantage/billing process and timely reporting of hours.
EDUCATION
Bachelors
Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
15 years
Marketing/Advertising Business
KNOWLEDGE & SKILLS
Adobe Creative Suite
Solid knowledge in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Problem Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
Managing
Delegates responsibilities and fosters a collaborative environment to work with others
Interpersonal Skills
Is able to establish and maintain rapport and build relationships with another
Articulation
Ability to articulate ideas
Presentation
Ability to establish an effective demeanor and communication to influence one's point of view
Leadership
Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others
Negotiation
Strong negotiation skills.
People Management
Coaches to develop their capabilities beyond their job duties
Motivating
Possesses an ability to motivate another to work toward the ideal results
Strategic Thinking
Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions
Conflict Management
Ability to overcome obstacles to cooperation to foster harmonious relationships.
Persuasion
Convinces others to present one's viewpoint in such a way that makes an impact and is accepted by others
Accountability
Demonstrates and communicates a high level of ownership and commitment to achieving result; Takes responsibility for one's own actions and decisions, and their consequences
Salary
$250,000 to $287,500 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Salary : $250,000 - $287,500
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