What are the responsibilities and job description for the Senior Analyst, Analytics/Insights position at IPG Health?
About the job
As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights, designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, leveraging expertise in data analysis, visualization, and mining techniques. Utilizing Excel, data visualization tools, and other technologies, you will uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).
A Day in the Life:
- Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
- Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data.
- Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively.
- Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
- Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff.
- Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions
What you will need:
- Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
- 1 year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL).
- Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
- Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging.
- Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments.
- Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights.
Salary
$85,000 - $115,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About Solve(d)
https://solved.health
SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary : $85,000 - $115,000