What are the responsibilities and job description for the Campaign Operations Supervisor position at IPG Health?
The Senior Campaign Operations Specialist is responsible for overseeing the execution and optimization of marketing campaigns across various channels. They collaborate with cross-functional teams to develop campaign strategies, define objectives, and set key performance indicators. They coordinate the end-to-end campaign process, including campaign setup, audience targeting, creative development, and post-campaign analysis. Additionally, they leverage data and analytics to drive insights and improvements, ensuring campaigns are delivered on time, within budget to meet clients' needs.
ESSENTIAL FUNCTIONS:
Campaign Strategy: Development: Collaborates with engagement and strategy teams to develop effective campaign strategies.
Industry Research: Stays up-to-date with industry trends and best practices to inform campaign strategies.
Campaign Execution: Oversees end-to-end campaign process, including setup, targeting, and creative development.
Optimization and Testing: Continuously optimizes campaigns through testing and iteration, including periodic updates and fixes.
Job Duties and Responsibilites:
- Executes development and maintenance of complex marketing technology platforms and solutions in the healthcare industry, working with cross-functional teams, including account executives, email developers, WebOps, project managers, and business stakeholders.
- Conducts solution reviews and testing to ensure compliance with healthcare industry-specific standards, regulations, and alignment with engagement strategy.
- Manages project planning and execution, adhering to healthcare industry regulations and standards, while ensuring that campaigns are executed on time and within budget.
- Collaborates with internal and external stakeholders to analyze campaign performance and provide insights to optimize campaign performance, including management and delivery of microscopic reporting on subscribers and campaigns.
EDUCATION: Bachelor's degree in related field preferred
LICENSES AND CERTIFICATIONS: Any Salesforce Marketing Cloud Certification
EXPERIENCE: 4 years
Knowledge Skills and Abilities:
- Extensive experience in managing email and/or mobile campaigns in Salesforce Marketing Cloud, Active Campaign, Marketo or other comparable platforms, that drive results and meet business objectives while adhering to industry-specific regulations and standards.
- Expertise in optimizing campaigns through segmentation, personalization, reporting, and automation capabilities in platforms such as SFMC.
- Deep understanding of email deliverability best practices, including spam filters, domain reputation, and authentication protocols such as SPF, DKIM, and DMARC.
- Comprehensive knowledge of healthcare industry-specific regulations such as HIPAA, HITECH, CAN-SPAM, and GDPR, ensuring campaigns are compliant and sensitive information is protected.
- Leads and manages small to medium-sized projects in the healthcare industry.
- Proficient in creating marketing journeys and performing administrative tasks within CRM platforms such as SFMC, MailChimp, Active campaign and similar platforms.
- Strong understanding of automation studio, query studio, analytics builder within SFMC.
- Leads and manages small to medium-sized projects in the healthcare industry.
- Works independently and collaboratively in a team environment, providing guidance and mentorship to junior team members.
- Communicates technical concepts to non-technical stakeholders in the healthcare industry.
- Exceptional problem-solving and critical thinking skills, with a proven track record of developing innovative solutions to complex challenges
Competencies:
- Demonstrates a track record of delivering high-quality campaign execution on time and within budget, while strictly adhering to healthcare industry regulations and standards.
- Proactively stays abreast of emerging technologies, best practices, and industry-specific challenges related to interoperability, data privacy, and other critical areas.
- Provides strategic technical guidance and direction to senior management in the healthcare industry.
- Plays an active role in mentoring and coaching junior team members, providing guidance on campaign execution best practices, and helping to develop their skills and capabilities within the healthcare industry.
- Identifies and implements process improvements and best practices in the healthcare industry, including those related to marketing automation, data segmentation, and other industry-specific challenges.