Adobe Program Manager

Role: Adobe Program Manager
Location: Atlanta, GA (Hybrid)

Type: Contract Position

Job Description:
We are seeking an experienced Adobe Program Manager to lead enterprise-scale marketing technology programs leveraging the Adobe Experience Cloud and related MarTech platforms. The ideal candidate will act as a strategic liaison between client stakeholders and Infosys project teams, driving successful delivery of marketing transformation initiatives that enhance customer experience and business outcomes.

Key Responsibilities

1. Program Leadership

• Lead end-to-end MarTech programs across Adobe Experience Cloud and Adobe Experience Platform (AEP) ecosystems.
• Define and manage program roadmaps, governance models, milestones, and success metrics.
• Align project goals with business strategy, marketing priorities, and digital transformation objectives.

1. Technology & Integration

• Oversee design, implementation, and integration of Adobe MarTech solutions including Adobe Campaign, Adobe Analytics, Adobe Target, and Audience Manager.
• Collaborate with engineering, data, and IT teams to ensure technical feasibility and data integrity.
• Drive platform optimization and adoption of new Adobe capabilities.

1. Stakeholder Engagement

• Act as the primary liaison between business and technical teams, ensuring clear communication and alignment.
• Partner with marketing, sales, and customer experience teams to gather requirements and deliver high-impact solutions.
• Present program progress, risks, and value outcomes to executive stakeholders.

1. Operational Excellence

• Implement Agile and Scrum practices for effective project delivery.
• Monitor dependencies, mitigate risks, and resolve issues proactively.
• Maintain project documentation, compliance standards, and continuous improvement practices.

1. Innovation & Optimization

• Stay current on emerging MarTech trends and Adobe product innovations.
• Identify opportunities to enhance marketing efficiency, personalization, and ROI through technology.
• Recommend best practices for campaign automation, segmentation, and analytics-driven marketing.

Required Skills & Qualifications

• Experience: 10 15 years in Program/Project Management, with at least 3 5 years in the Adobe MarTech ecosystem.
• Technical Expertise: Strong knowledge of Adobe Experience Cloud, AEP, Campaign, Analytics, and Target.
• Methodologies: Proficiency in Agile, Scrum, and SDLC frameworks.
• Leadership: Proven experience managing cross-functional and client-facing teams.
• Soft Skills: Excellent communication, problem-solving, and stakeholder management skills.
• Education: Bachelor s degree in Marketing, Information Technology, or a related field.
• Certifications: PMP, CSM, or Agile certifications preferred.

Preferred Skills

• Experience bridging marketing and technology teams.
• Strong analytical and strategic thinking abilities.
• Familiarity with global marketing operations, customer journey management, and digital transformation initiatives.
• Exposure to data platforms (CDP) and integration tools (MuleSoft, APIs) is an advantage.