Digital Specialist

Summary

As a member of the Strategic Communications department reporting to the Director, Digital Strategy, the Digital Specialist is responsible for managing day-to-day execution of a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels. The incumbent is also responsible for assisting with website strategy and content development.

Major Duties & Responsibilities

• Works with the Director, Digital Strategy, and Managing Director, Strategic Communications, to operationalize communications vision for ICI into digital strategy.
• Plans, develops, and executes a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels.
• Key role in day-to-day work of ICI’s advocacy campaign, Secure Financial Future.
• Audits existing digital assets—including social media channels, websites, email marketing—to inform the development of communications program.
• Assists in website content management and maintaining relationship with external website partners.
• Develops and oversees the implementation of a paid strategy under the Director’s guidance, with responsibility for a six-figure advertising budget.
• Serves as a partner to other Strategic Communications practice areas.
• Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
• Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s digital impact.
• Supports conference and event marketing planning and execution, including on-the-ground support for principals.
• Designs and documents workflows, toolkits, guidelines, and standards.
• Commits to maintain understanding of changing trends and best practices.
  
  

Minimum Job Requirements

Knowledge, Skills, and Abilities Requirements

• Experience supporting the development and execution of tailored communications and/or public affairs campaigns in partnership with other communications disciplines (e.g., media relations, public affairs, government relations, creative, research, etc.).
• Previous experience sourcing and managing outside vendors preferred.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Experience in politics, finance, or other heavily regulated industries preferred.
• Experience at or partnering with member associations preferred.
• Ability to work independently to create timely, impactful, and thoughtful digital content.
• Understanding of social & digital campaign strategy and execution.
• Excellent writing and editing skills.
• Understanding of digital and social platforms and relevant strategies.
• Ability to collect and use data, analytics, and other KPIs for campaign development and execution.
• Ability to work well with colleagues in other departments.
• Ability to understand intricacies of asset management industry regulation, as well as retirement and other personal finance issues.
  
  

Education & Experience

• Bachelor’s degree preferred and minimum of 2 – 3 years of professional digital communications, public affairs, and/or government relations experience or equivalent combination of related education and experience. Political, PR and/or consulting experience preferred.
• Previous support of social channels and digital platforms, including drafting content.