What are the responsibilities and job description for the Sr. Integrated Growth Marketing Manager position at Intuitive?
Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
Job Description
Primary Function of Position
The Sr. Integrated Growth Marketing Manager leads the planning, development, and execution of
impactful, integrated growth marketing strategies and programs that build awareness, enhance
reputation, and drive demand across the Intuitive portfolio. This role is defined by a strong ability
to create audience-centric communications that deliver the right message, in the right place, at
the right time, for both customers and patients. Success in this role requires deep expertise in
program strategy, development, and activation, along with the ability to integrate effectively
across global teams and amplify efforts across key communications channels—including
executive communications, employee communications, brand, digital, events, PR, and sales—to
deliver a seamless customer experience and accelerate growth.
Essential Job Duties
Define global communications objectives, audience
segmentation, strategies, tactics, assets, creative
deliverables, timelines, and ROI frameworks to advance
growth marketing priorities.
Drive audience-centric integrated growth marketing
initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and
owned channels.
Act as a subject matter expert in integrated marketing communications, bringing deep
knowledge of audience strategy, multichannel campaign development, performance
measurement, industry trends, and growth opportunities.
Develop growth marketing plans and content briefs prioritized aligned to priority
audiences, channels, and business objectives to shape editorial and campaign output.
Lead omnichannel campaign development and execution in close collaboration with
channel and regional teams across digital, email, web, OOH, nurture, events, and more.
Measure, optimize, and communicate campaign impact and effectiveness, translating
performance into actionable insights and recommendations.
Partner cross-functionally with brand and creative, product marketing, regional and in-
country marketing, and other stakeholders to define and deliver audience- and channel-
specific content.
Use data and testing to prioritize, evaluate, and optimize integrated growth marketing
programs for maximum business impact.
Monitor and analyze program performance through qualitative and quantitative inputs to
drive continuous learning and ongoing optimization.
Demonstrate a collaborative, one-team mindset and build strong partnerships across
functions and geographies
Qualifications
Required Skills and Experience
Minimum of 8 years of experience leading growth marketing initiatives, ideally in the
healthcare industry.
Demonstrated ability to build trusted, collaborative relationships across teams and with
stakeholders at every level of the organization.
Strong expertise in developing, refining, and editing narratives that translate into
compelling, audience-centric content.
Excellent program management skills, with the ability to maintain momentum, ensure
alignment, and deliver work on time
Deep functional knowledge across all areas of growth
marketing, with a proven track record of driving measurable
business impact through marketing and sales enablement
programs.
Highly effective in cross-functional settings, with the ability
to align multiple stakeholders and navigate complexity to move initiatives forward.
Thrives in a highly matrixed environment, demonstrating agility, sound judgment, and the
ability to adjust quickly in response to changing priorities, stakeholder needs, and
business demands.
Demonstrated expertise in building and executing integrated demand generation
campaigns that guide audiences through the full marketing funnel.
Strong analytical acumen and comfort using data, market intelligence, and customer
research to make informed, fact-based decisions.
Strategic and creative thinker who can connect marketing programs to larger product,
growth, and business objectives.
Exceptionally organized, detail-oriented, and committed to delivering at the highest level
of quality and execution.
Outstanding verbal, written, presentation, and negotiation skills.
Required Education And Training
Bachelor’s degree required, MBA or Master’s degree preferred
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
Candidate’s Qualifications, Consistent With Applicable Law.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
Base Salary Range Region 1:$188,400 - $271,000
Base Salary Range Region 2: $169,600 - $243,900
Shift: Day
Workplace Type: Purposeful Onsite - This job requires being onsite for leader-defined events and activities which could be monthly/annually. Onsite frequency may increase based on business need.
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
Job Description
Primary Function of Position
The Sr. Integrated Growth Marketing Manager leads the planning, development, and execution of
impactful, integrated growth marketing strategies and programs that build awareness, enhance
reputation, and drive demand across the Intuitive portfolio. This role is defined by a strong ability
to create audience-centric communications that deliver the right message, in the right place, at
the right time, for both customers and patients. Success in this role requires deep expertise in
program strategy, development, and activation, along with the ability to integrate effectively
across global teams and amplify efforts across key communications channels—including
executive communications, employee communications, brand, digital, events, PR, and sales—to
deliver a seamless customer experience and accelerate growth.
Essential Job Duties
Define global communications objectives, audience
segmentation, strategies, tactics, assets, creative
deliverables, timelines, and ROI frameworks to advance
growth marketing priorities.
Drive audience-centric integrated growth marketing
initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and
owned channels.
Act as a subject matter expert in integrated marketing communications, bringing deep
knowledge of audience strategy, multichannel campaign development, performance
measurement, industry trends, and growth opportunities.
Develop growth marketing plans and content briefs prioritized aligned to priority
audiences, channels, and business objectives to shape editorial and campaign output.
Lead omnichannel campaign development and execution in close collaboration with
channel and regional teams across digital, email, web, OOH, nurture, events, and more.
Measure, optimize, and communicate campaign impact and effectiveness, translating
performance into actionable insights and recommendations.
Partner cross-functionally with brand and creative, product marketing, regional and in-
country marketing, and other stakeholders to define and deliver audience- and channel-
specific content.
Use data and testing to prioritize, evaluate, and optimize integrated growth marketing
programs for maximum business impact.
Monitor and analyze program performance through qualitative and quantitative inputs to
drive continuous learning and ongoing optimization.
Demonstrate a collaborative, one-team mindset and build strong partnerships across
functions and geographies
Qualifications
Required Skills and Experience
Minimum of 8 years of experience leading growth marketing initiatives, ideally in the
healthcare industry.
Demonstrated ability to build trusted, collaborative relationships across teams and with
stakeholders at every level of the organization.
Strong expertise in developing, refining, and editing narratives that translate into
compelling, audience-centric content.
Excellent program management skills, with the ability to maintain momentum, ensure
alignment, and deliver work on time
Deep functional knowledge across all areas of growth
marketing, with a proven track record of driving measurable
business impact through marketing and sales enablement
programs.
Highly effective in cross-functional settings, with the ability
to align multiple stakeholders and navigate complexity to move initiatives forward.
Thrives in a highly matrixed environment, demonstrating agility, sound judgment, and the
ability to adjust quickly in response to changing priorities, stakeholder needs, and
business demands.
Demonstrated expertise in building and executing integrated demand generation
campaigns that guide audiences through the full marketing funnel.
Strong analytical acumen and comfort using data, market intelligence, and customer
research to make informed, fact-based decisions.
Strategic and creative thinker who can connect marketing programs to larger product,
growth, and business objectives.
Exceptionally organized, detail-oriented, and committed to delivering at the highest level
of quality and execution.
Outstanding verbal, written, presentation, and negotiation skills.
Required Education And Training
Bachelor’s degree required, MBA or Master’s degree preferred
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR
- 743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
Candidate’s Qualifications, Consistent With Applicable Law.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
Base Salary Range Region 1:$188,400 - $271,000
Base Salary Range Region 2: $169,600 - $243,900
Shift: Day
Workplace Type: Purposeful Onsite - This job requires being onsite for leader-defined events and activities which could be monthly/annually. Onsite frequency may increase based on business need.
Salary : $169,600 - $243,900