What are the responsibilities and job description for the Senior Copywriter - Credit Karma position at Intuit?
Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free.
The Senior Copywriter is a seasoned voice on the creative team, responsible for crafting compelling concepts and copy for a variety of marketing channels and initiatives for Intuit Credit Karma. You’re a writer who is especially proficient in crafting content for broadcast, digital and social channels. The right candidate will have their finger on the pulse of culture and trends and how to create within that world to consistently produce breakthrough content. As a member of the Intuit Credit Karma Creative Marketing Team, you’ll be part of a multidisciplinary group of strategic thinkers, storytellers, art directors and brand professionals helping our 130 million members make financial progress.
What’s great about the role:
- Unique opportunity to make your mark on an entire brand, further defining and pushing boundaries to make Intuit Credit Karma mean more to people
- It’s an exciting time with many new game-changing products being introduced, so there are plenty of interesting creative problems to sink your teeth into
Responsibilities
What you'll get to do:
- Collaborate with a team of experienced creatives to translate strong ideas into bold, breakthrough executions
- Develop highly engaging content for multiple platforms, e.g. TV, Instagram, TikTok and YouTube, etc…
- Inspire and share your knowledge and deep understanding of how to reach and engage a young 18-24 audience with the wider team
- Bring fresh and innovative ideas that help scale the business through brand consideration and product awareness
- Collaborate with marketing partners and agency partners alike to develop innovative campaigns
- Set the creative bar (we like it high) for the brand and deliver great work that directly impacts business outcomes (driving direct response, changing perception, increasing usage, etc)
- Scale creative ideas up or down as needed to nail the brief while staying on budget and accomplishing business goals
Qualifications
- 4 years copywriting experience in-house and/or agency
- A strong, diverse portfolio of high performing, award winning work demonstrating conceptual ideas, marketing, process and solutions
- A selection of video work that includes real examples of high-concept, high-performing, high-craft copywriting
- A keen eye for detail and ability to edit own work and make creative recommendations to key stakeholders
- A proven knowledge of current social media marketing standard methodologies, the nuances of different social media platforms and the power of short-form video
- Strong time management skills and ability to prioritize multiple projects from concept to completion
Preferred qualifications:
- Experience with consumer finance
- Experience working in a high-volume in-house studio
- Strong organizational acumen, with the ability to quickly learn how to get things done within Intuit Credit Karma systems and structure. Experience setting priorities, problem solving, multitasking and working in a dynamic, rapidly changing environment
- Excellent communication skills and can be a dynamic speaker in front of peers and leaders
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $132,500 - $179,000.
Salary : $132,500 - $179,000