What are the responsibilities and job description for the Product Marketing Manager, Customer Success position at Intuit?
We are seeking a dynamic and results-driven Product Marketing Manager to join the QuickBooks Customer Success Growth & Retention team. In this role, you will be responsible for delivering Quickbooks ecosystem growth by driving demand for our human and digital help amongst our high value customer cohorts. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.
Responsibilities
Expand traffic for human and digital help amongst high value customers to expand opportunities for value added conversations, including opportunities to drive attach of QuickBooks products and services
Subscriber Retention and Growth: Support Quickbooks ecosystem growth by driving awareness and consideration of Quickbooks offerings (e.g., Payroll, Payments, QBLive Expert Services, etc).
Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities.
Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona.
Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies.
Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments.
Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings.
Customer Success Knowledge: Hands-on experience working within or alongside customer success teams
Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives.
Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
Qualifications
Qualifications:
Experience in SaaS Business Models: 5 years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company.
Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns.
In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.
Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.
Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand.
Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams.
Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
Preferred Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.
Experience marketing financial management solutions or related SaaS offerings highly desirable.
Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights.
Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
