Principal Product Marketing Manager, SMS Messaging (Mailchimp)

Overview

Intuit Mailchimp is the leading marketing automation and CRM platform for small and mid-sized businesses. We help millions of small and mid-size businesses grow their audiences and turn insights into action—across email, SMS, social, web, and commerce.

As part of Intuit’s ecosystem, Mailchimp is transforming marketing through AI-driven, connected experiences. We are looking for a Principal Product Marketing Manager to architect the future of our Global Messaging portfolio. In this highly strategic role, you will lead the mission to scale our SMS product globally and spearhead the launch of high-impact channels like WhatsApp and RCS. You will be responsible for defining the strategy and narrative that drives mobile engagement growth, ensuring Mailchimp remains the most powerful and accessible conversational commerce platform on the market.

Responsibilities

• Scale Global Messaging: Own the end-to-end go-to-market strategy for Mailchimp’s messaging suite. You will scale SMS presence globally while leading the high-profile introduction of WhatsApp and RCS.
• Architect GTM Strategy: Lead both inbound and outbound PMM activities, from market sizing and segmentation to global launch planning, pricing influence, and entitlement strategies.
• Lead with Data & Insights: Proactively address customer needs by using advanced market intelligence and CDI/D4D (Customer Driven Innovation) to develop winning value propositions.
• Drive Validation & Betas: Design and manage sophisticated public and private beta programs for new messaging channels, leveraging rapid iteration and customer feedback to refine product-market fit.
• Influence the Roadmap: Partner deeply with Product Management, Engineering, and Analytics to influence the messaging roadmap, ensuring our capabilities solve for global nuances and mid-market complexity.
• Executive Storytelling: Craft comprehensive, data-backed narratives and messaging hierarchies that inspire action and drive alignment across Intuit’s senior leadership.
• Foster a Craft Culture: Act as a thought leader and mentor, upleveling the team’s marketing craft and fostering a culture of bold experimentation, ownership, and measurable results.
  
  

Qualifications

• 10 years of professional experience in product marketing, with a proven track record in high-growth SaaS or marketing automation environments.
• Deep Subject Matter Expertise: Specialized knowledge in mobile messaging channels, specifically SMS, WhatsApp, and RCS, including global compliance and regional adoption trends.
• Strategic & Analytical Mastery: Strong capability to translate complex market data and customer usage insights into actionable market strategies and compelling business cases.
• Executive Presence: Exceptional written and verbal communication skills; a proven ability to influence senior stakeholders and cross-functional partners in a matrixed organization.
• Technical Fluency: Demonstrated understanding of how to leverage AI, data flows, and communications APIs to deliver personalized customer experiences at scale.
• High Ownership: A self-starter who thrives in ambiguity and has a relentless focus on driving significant, measurable performance results
• Education: Bachelor’s degree required; MBA or equivalent professional experience preferred.
  
  

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Bay Area California $ 197,000.00 - 266,500.00