Principal Product Manager (Conversational Acquisition)

Overview

Mailchimp is a global leader in marketing automation, empowering millions of small businesses to grow through smarter marketing and customer engagement. As part of the Intuit platform, we're building the next generation of tools that help small business owners find and win new customers, not just stay in touch with the ones they already have.

Lead acquisition is the top of that funnel and it is the job our customers care about most. Today the toolkit is a popup form. It works, but it is blunt. It captures an email address and nothing else. Meanwhile every visitor who lands on a small business website arrives with real intent, real context, and real questions that never get captured.

We think there is a fundamentally better answer. The Conversational Acquisition Agent turns a small business website into a 24/7 lead capture engine: an AI agent that understands the business, holds a genuine conversation with a visitor, qualifies them, and hands a rich, ready-to-work lead back into Mailchimp. Building on Intuit's decade-long investment in AI, this is a new product category for Mailchimp and one of our biggest bets for the year ahead.

We're looking for a Principal Product Manager to own it end to end - the visitor experience, the setup experience, and the connection back into the Mailchimp audience, automations, and reporting that turn a captured lead into revenue.

Responsibilities

As our Principal PM for Conversational Acquisition, you'll:

• Own the product end to end - Define and drive the vision, strategy, and roadmap for the Conversational Acquisition Agent, from today's multi-tenant test agents through customer testing and general availability.
• Design a conversation worth having - Shape the visitor experience so it feels like a helpful, on-brand conversation, not the website chat widgets people have learned to ignore.
• Make setup effortless for the business owner - Build a setup experience where a small business can stand up an agent that reflects their brand and their conversion goals in minutes, with no services engagement required.
• Close the loop back into Mailchimp - Make sure every captured lead lands as a real contact with the context attached, ready for segmentation, automation, and follow-up.
• Hold the quality and trust bar - Own agent behavior, guardrails, tenant isolation, and reliability, partnering with Legal and Engineering on what it takes to put an agent safely in front of customers.
• Drive the hard calls - Sequence and resolve the open questions on delivery surface, engineering staffing, lead destination, and legal review rather than waiting for them to clear on their own.
• Be deeply customer-led - Partner with research, data science, and support to understand what actually converts, and test rapidly with real customers.
• Set the measurement bar - Define success in terms of leads captured per visitor, conversation completion, setup completion, and the downstream value of the contacts created.
• Influence beyond your own product - Partner with the ecommerce, Forms, and Audience teams so conversational acquisition strengthens the wider lead acquisition story, and mentor PMs on AI-first product thinking.
  
  

Qualifications

• 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS.
• A zero-to-one track record - you have taken a new product from an idea to real customers, and you know how to de-risk cheaply before you commit to a build.
• Practical AI product fluency - you can reason about agent behavior, guardrails, and failure modes, and you know the difference between a demo that impresses in a meeting and a product that survives real customers.
• Enough technical depth to prototype - comfortable building a working prototype yourself and holding a credible architecture conversation with engineering.
• Strong customer research instincts - you talk to customers before you commit, and you can turn what you hear into a sharp product decision.
• Outstanding written and oral communication skills, with the ability to set a clear vision and hold a line on scope across a program with many interested stakeholders.
• Strong analytical skills, with a data-informed approach to decision making and experimentation.
• Comfort with ambiguity - you can operate in an area with open legal, staffing, and platform questions, and sequence them instead of stalling on them.
• Bonus: experience with lead generation, conversational or messaging products, or marketing automation platforms.
• Bachelor's degree or equivalent; MBA or software engineering background is a plus.
  
  

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $243,000 - $328,500