ABM & GTM Strategy Lead, Mid-Market

Overview

About the Role

We’re seeking a strategic, sales-aligned marketer to lead the design and orchestration of GTM plays that convert our Mid-Market strategy into pipeline and revenue. As the ABM & GTM Play Strategy Lead, you’ll architect integrated 1:1, 1:few, and 1:many programs that align messaging, channels, and field motions into a cohesive buyer experience.

You’ll be the primary marketing counterpart to Sales leadership—driving play design, ensuring end-to-end execution across teams, and owning commercial outcomes for each play.

Responsibilities

Key Responsibilities

• Architect GTM plays that align marketing, sales, and field motions to create and accelerate pipeline across target Mid-Market segments.
• Own the play brief—defining target audience, value proposition, and message map in partnership with Product Marketing, refining continuously based on win-room and field input.
• Partner with Sales to identify business opportunities, design progression plays, and prioritize high-impact accounts and industries.
• Orchestrate integrated marketing activation across digital, field, content, and advertising channels—ensuring the play’s value proposition shows up consistently across every touchpoint.
• Drive accountability for outcomes, measuring success by pipeline creation, conversion, and influenced revenue—not activity.
• Lead play retrospectives and insights reviews, capturing what worked, what didn’t, and how to scale successful motions across future plays.
  
  

Serve as the connective tissue between GTM strategy and execution, ensuring clarity, focus, and alignment across stakeholders.

Qualifications

Qualifications

• 7 years of experience in B2B marketing, with at least 3 years focused on ABM or GTM play design for Mid-Market audiences.
• Deep understanding of integrated marketing and sales collaboration—how channels, messaging, and field actions combine to drive revenue.
• Proven experience partnering directly with Sales and Product Marketing to define audience strategies, messaging, and activation plans.
• Strong analytical and storytelling skills—able to connect campaign data, pipeline metrics, and field feedback into actionable insights.
• Exceptional cross-functional influence; thrives in matrixed environments where coordination and clarity are key.
  
  

Strategic thinker who enjoys architecting systems and frameworks that scale.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Bay Area California $ 158,000- 213,500

Southern California $ 150,500- 203,500