What are the responsibilities and job description for the Head of Marketing position at Intryc (YC S24)?
We're looking for our first full-time marketer to own everything marketing at Intryc. From the words on our homepage to the booth at CCW Vegas.
The title says "Head of" because you'll own the function and the outcomes. It does not say "VP" because we want a hands-on operator, not a strategist who delegates.You’ll have startup agility (we’re a small, fast-paced team) but also work on polished SaaS marketing materials that resonate with enterprise audiences; the best of both worlds! Your mission: engage our community, educate the market, and ultimately drive growth through stellar content and storytelling.
You'll work directly with the founders and you'll do the work yourself: write the LinkedIn post, brief the designer, run the SEO audit, ship the landing page, edit the video, set up the booth. We will hire people around you once we've proven what's working.
You will own the performance of all online and event channels and you will be measured on pipeline, branded search volume, and how often CX leaders bring up Intryc unprompted.
As a founding member of the team, you'll make a significant impact as we scale our revenue and operations globally to cross $5M in ARR in the next year.
This role is in-office 5 days a week in San Francisco.
What You’ll Do
If interested, reach out with a couple of sentences about you, links to campaigns, content, or events you've personally shipped (real outcomes are best!), and what you'd want to do for us starting next week. This is super important, any application without this will not be assessed.
Mission
Intryc’s mission is to revolutionize customer support performance, automate manual, time-consuming quality management processes, and get valuable insights to delight their customers and accelerate their business growth with the power of AI.
About Us
Intryc is the most complete Quality and Training platform for world-class CX teams. Companies like Deel.com, Blueground, Preply, Factorial and more use Intryc to elevate customer experience with AI-powered QA, insights, and agent training. Customers spend millions of dollars running QA for their support in manual processes and legacy systems. Our mission is to make QA the brain of operations for every customer support team and change it from a cost center to a revenue growth engine.
And we have raised $4.2M from Y Combinator, Episode 1, e2vc, General Catalyst, Activant Capital, Sequoia Scout Fund, and several prominent angels.
Our culture
At Intryc, we don’t hide behind fancy job titles or set up bureaucratic processes. Instead, we treat our people equally and fairly and give them full freedom and autonomy to create something awesome. We care deeply about our customers and strive to create something big that will add value to the world in each interaction. We make mistakes, we learn from them, move on, and we back everything up with data and logic. It’s all about getting stuff done and owning what we do. We’re bringing onboard exceptional talent to help us build the world’s leading Support Quality Management and Insights AI co-pilot.
Our values
Does this role sound like a good fit? Drop us a note with your CV attached and a few words about why you want to join Intryc.
A Quick Note: If you’re excited about this role but don’t meet every single requirement, that’s okay, you might still be the perfect fit. If you think you’d be great at this job, we’d love to hear from you.
The title says "Head of" because you'll own the function and the outcomes. It does not say "VP" because we want a hands-on operator, not a strategist who delegates.You’ll have startup agility (we’re a small, fast-paced team) but also work on polished SaaS marketing materials that resonate with enterprise audiences; the best of both worlds! Your mission: engage our community, educate the market, and ultimately drive growth through stellar content and storytelling.
You'll work directly with the founders and you'll do the work yourself: write the LinkedIn post, brief the designer, run the SEO audit, ship the landing page, edit the video, set up the booth. We will hire people around you once we've proven what's working.
You will own the performance of all online and event channels and you will be measured on pipeline, branded search volume, and how often CX leaders bring up Intryc unprompted.
As a founding member of the team, you'll make a significant impact as we scale our revenue and operations globally to cross $5M in ARR in the next year.
This role is in-office 5 days a week in San Francisco.
What You’ll Do
- Brand, messaging and positioning: sharpen who Intryc is for, what we stand for, and why we win against legacy QA vendors and other AI startups in the CX space. Write the words yourself.
- Events: plan and execute Intryc's presence at industry events (Customer Contact Week, ICMI, Reuters CX, YC events) and run founder-led dinners and roundtables with CX leaders. End-to-end: venue, list, run-of-show, follow-up.
- Social media strategy and campaigns: build Intryc and our founders into category-defining voices on LinkedIn (primary), X, and YouTube. You write the posts and ship the campaigns.
- SEO and GEO: own all search. Both classic SEO (rank for the queries our buyers run today) and Generative Engine Optimization (be cited when CX leaders ask ChatGPT, Claude, Perplexity, and Gemini about QA tools).
- Content coordination: orchestrate content across blog, customer stories, webinars, podcasts and thought leadership; partner with founders, customers and external creators.
- Performance ownership: set, track and report weekly on the metrics that matter: organic pipeline, MQLs from events, branded search volume, share of voice, content engagement, and CAC payback by channel.
- Have 3 years of B2B SaaS marketing experience and have personally shipped campaigns end-to-end, not just managed people who did.
- Are a strong writer. You can ghostwrite a LinkedIn post for a founder that sounds like the founder, not like marketing.
- Are scrappy. You'd rather use Figma Make Webflow a free tool stack and ship today than spec out a $50K agency project.
- Move fast, have a strong bias for action and don't shy away from stepping on toes.
- Have worked in a high-growth, fast-paced environment (ideally another startup) and can drive things forward with relatively little oversight.
- Care about CX, customer support, or AI infrastructure. Bonus if you've sold to or worked with CX/Support leaders before.
- Video editing chops (Premiere, CapCut, Descript) we want to ship a lot of short-form video.
- Hands-on content production experience: podcasts, webinars, founder-led video.
- Experience marketing technical AI products to non-technical buyers.
If interested, reach out with a couple of sentences about you, links to campaigns, content, or events you've personally shipped (real outcomes are best!), and what you'd want to do for us starting next week. This is super important, any application without this will not be assessed.
Mission
Intryc’s mission is to revolutionize customer support performance, automate manual, time-consuming quality management processes, and get valuable insights to delight their customers and accelerate their business growth with the power of AI.
About Us
Intryc is the most complete Quality and Training platform for world-class CX teams. Companies like Deel.com, Blueground, Preply, Factorial and more use Intryc to elevate customer experience with AI-powered QA, insights, and agent training. Customers spend millions of dollars running QA for their support in manual processes and legacy systems. Our mission is to make QA the brain of operations for every customer support team and change it from a cost center to a revenue growth engine.
And we have raised $4.2M from Y Combinator, Episode 1, e2vc, General Catalyst, Activant Capital, Sequoia Scout Fund, and several prominent angels.
Our culture
At Intryc, we don’t hide behind fancy job titles or set up bureaucratic processes. Instead, we treat our people equally and fairly and give them full freedom and autonomy to create something awesome. We care deeply about our customers and strive to create something big that will add value to the world in each interaction. We make mistakes, we learn from them, move on, and we back everything up with data and logic. It’s all about getting stuff done and owning what we do. We’re bringing onboard exceptional talent to help us build the world’s leading Support Quality Management and Insights AI co-pilot.
Our values
- Fired up and Get Shit Done.
- Customer obsessed.
- Be open, transparent, and accountable.
- Be smart, humble, and empathetic.
- Be frugal.
- Take action if the outcome is reversible.
- You’ll get to work with incredible talent in a hot and fast-growing space and start-up in the Gen AI and LLM space.
- Generous stock options.
- Competitive salary.
- Remote first policy with 25 days of holiday a year plus bank holidays.
- Pension plan.
- Private health insurance.
- We’ll arm you with all of the latest tech equipment.
Does this role sound like a good fit? Drop us a note with your CV attached and a few words about why you want to join Intryc.
A Quick Note: If you’re excited about this role but don’t meet every single requirement, that’s okay, you might still be the perfect fit. If you think you’d be great at this job, we’d love to hear from you.
Salary : $150,000 - $180,000