What are the responsibilities and job description for the Account Executive position at Intrinsic Media?
Account Executive
Position Summary
Intrinsic Media is looking for an Account Executive focused on developing new business and building strong, lasting client relationships.
This role will actively identify, pursue and develop new business opportunities through consistent outreach, relationship building and networking. As new clients are brought into the agency, the Account Executive will remain involved as their primary point of contact, managing the relationship and coordinating their needs with Intrinsic’s media team.
This is not a media buying position. The Account Executive will focus on new business development and client relationships, while our media team handles campaign strategy, placement, optimization and reporting.
New Business Development
o Proactively identify and pursue prospective clients that align with Intrinsic’s capabilities and growth goals
o Conduct consistent, intentional outreach to prospective clients and new business contacts
o Build relationships and initiate conversations with prospective clients through email, phone, LinkedIn, networking and in-person outreach
o Develop and maintain an active pipeline of prospective business
o Research prospective companies and decision-makers to create thoughtful, relevant outreach
o Follow up consistently with prospects and nurture relationships over time
o Generate new meetings and opportunities for the agency
o Attend networking events, community events and other opportunities to build relationships and generate business
o Develop relationships with referral partners and other sources of potential new business
o Participate in discovery and prospect meetings and help move opportunities from initial conversation through proposal and close
o Work with the General Manager and media team to develop proposals and recommendations for prospective clients
o Maintain organized records of prospects, conversations, follow-up and next steps
o Take ownership of keeping new-business opportunities moving forward
Client Relationship & Account Management
o Serve as the primary day-to-day contact for new clients
o Build strong relationships and develop a thorough understanding of each client’s business, goals and priorities
o Manage ongoing client communication and ensure requests and questions are addressed promptly
o Coordinate client needs and requests with the media team
o Communicate new initiatives, changes or advertising needs to the appropriate internal team members
o Request and collect creative assets, approvals, access and other information needed from clients
o Keep clients informed of timelines, next steps and outstanding needs
o Participate in client meetings and reporting discussions
o Identify opportunities to grow existing accounts when additional media or services could support the client’s goals
o Maintain organized documentation of client requests, decisions and follow-up
o Work with the General Manager and media team to address strategic needs, challenges and opportunities within assigned accounts
What We’re Looking For
o A natural relationship builder who enjoys meeting people and developing new business
o Comfortable initiating outreach and creating opportunities, rather than waiting for leads to come in
o Confident communicating with business owners, executives and marketing decision-makers
o Strong communication and interpersonal skills
o Persistent and comfortable following up without being overly aggressive
o Organized, responsive and able to manage a pipeline while also maintaining client relationships
o Strong follow-through and attention to detail
o Curious enough to learn a prospect’s business before trying to earn their business
o Professional and confident representing Intrinsic in the community and with clients
o Collaborative and comfortable working within a hands-on team
o Marketing, advertising, agency, account management, sales or business development experience preferred
o An understanding of paid media is helpful but not required
How This Role Works Within Intrinsic
The Account Executive will work closely with the General Manager on new business development and with the media team once clients are onboarded.
The General Manager will remain involved in agency growth, senior-level relationships, select and established networking and industry opportunities, strategic prospect conversations and key proposals. The Account Executive, however, will have dedicated responsibility for consistently creating and pursuing new business opportunities.
As the Account Executive develops new clients, they will generally continue managing those relationships rather than handing them off after the sale. As their client portfolio and new-business responsibilities grow, Intrinsic can add or shift support as needed.
Job Type: Full-time
Pay: From $52,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Gulfport, MS 39503 (Required)
Work Location: Hybrid remote in Gulfport, MS 39503
Salary : $52,000