Social Media Brand Ambassador

Live & Community Coordinator

On-site- Long Beach, California

Overview

The Social Media Brand Ambassador (Live & Community Coordinator) drives live commerce, creator partnerships, and community engagement across TikTok, Instagram, and YouTube for IntexCorp. This role produces and hosts live shopping shows, manages a network of creators and influencers, and builds a loyal community through authentic, interactive content. The coordinator collaborates with the Social Media Manager to ensure brand alignment and execution excellence.

Key Responsibilities

Live Commerce Production

• Plan, produce, and host 3–5 weekly live shows, scaling during peak seasons.
• Set up and manage all technical aspects of live streams (lighting, audio, visuals).
• Prep hosts, moderate live engagement, and drive urgency via exclusive offers.
• Repurpose show highlights into short-form video content (TikTok, Reels, Shorts).

Creator & Influencer Management

• Build and manage a 50 roster of creators and affiliates.
• Source talent, negotiate terms, and oversee commission-based partnerships.
• Provide onboarding kits and brand guidelines.
• Track creator ROI, optimize campaigns, and develop exclusive product bundles.

Community Management

• Respond to comments, DMs, and service-related questions across platforms.
• Launch challenges, contests, and loyalty programs to foster superfans and UGC.
• Turn FAQs and community insights into social content.
• Escalate complex issues to Customer Service as needed.

Platform & Partnership Relations

• Maintain relationships with TikTok, Instagram, and YouTube Live teams.
• Coordinate platform-led campaigns and seasonal events (e.g., Prime Day).
• Attend training sessions and share insights with the broader team.

Analytics & Optimization

• Track real-time performance across live shows and creator campaigns.
• Report on metrics and insights to guide content and partnership strategy.

Core Focus

• Primary Focus: Building relationships that convert through live shows and community engagement.
• Primary Platforms: TikTok Live, Instagram Live, YouTube Live, and community platforms.
• Success Metrics: Viewer count leading to transaction value; community growth and engagement.
• Work Rhythm: Scheduled live shows (typically 7–10 PM) with always-on community engagement.
• Personality Type: Performer and host with strong interpersonal and organizational skills.

Qualifications

• Proven experience in live commerce, community management, or influencer partnerships.
• Strong technical skills for live show production (lighting, audio, graphics, troubleshooting).
• Ability to engage audiences in real time and create urgency during live events.
• Experience managing creator or affiliate programs, including recruitment and performance tracking.
• Excellent communication skills to foster community loyalty and handle customer inquiries.
• Proficiency in editing short-form content for platforms like TikTok, Instagram, and YouTube.