Copywriter

Copywriter

Onsite Long Beach, California

Overview

IntexCorp is looking for a creative and detail-oriented Copywriter to produce compelling content across digital and traditional marketing channels. The ideal candidate has a strong grasp of brand voice, writes with clarity and persuasion, and collaborates cross-functionally to support marketing and sales initiatives. This role helps drive brand awareness, engagement, and conversions through strategic storytelling and content optimization.

Key Responsibilities

Content Creation & Brand Messaging

• Write engaging, on-brand copy for ads, packaging, product descriptions, blog posts, email, social media, and more
• Maintain a consistent brand voice across all channels
• Customize content for platform-specific audiences (e.g., Amazon, Instagram, Walmart)
• Collaborate with marketing and creative teams to generate ideas and campaign messaging
• Research target audiences and products to craft compelling selling points

Content Performance & Optimization

• Apply SEO best practices to drive organic visibility and traffic
• Track and analyze content performance (CTR, conversions, engagement)
• Conduct A/B testing and refine copy based on results
• Edit and proofread for grammar, tone, and brand alignment

Collaboration & Campaign Support

• Work with designers, Social Media, Sales, and Commerce teams to ensure copy aligns with campaign goals
• Integrate customer insights and FAQs into content strategy
• Support copy needs for PR, influencer campaigns, and retail promotions
• Provide input on creative design to ensure cohesive messaging

Innovation & Tools

• Stay current on industry trends, content strategies, and platform changes
• Explore new writing tools, CMS platforms, and marketing tech
• Use CMS to publish and manage content
• Optimize product listings and apply basic HTML as needed

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, or a related field (or equivalent combination of education and experience).
• 5–7 years of proven experience as a Copywriter, preferably in durable goods or a related industry.
• Exceptional writing, editing, and proofreading skills with a strong command of the English language.
• Strong understanding of marketing principles and ability to adapt copy for diverse audiences and channels.
• Proficiency in SEO best practices and keyword optimization strategies.
• Familiarity with social media platforms and experience crafting engaging social content.
• Experience with content management systems and basic knowledge of HTML.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects under tight deadlines.
• Detail-oriented with a keen eye for grammar, spelling, and style consistency.
• Familiarity with e-commerce platforms and online marketplaces (preferred).
• Knowledge of graphic design principles and ability to provide input to designers (preferred).

Work Environment & Physical Requirements

• Typical office setting; extended screen time may be required
• Occasional extended hours or meetings across time zones