What are the responsibilities and job description for the Marketing Specialist position at International Shoppes LLC?
Marketing Specialist – JFK Terminal 4
We are seeking a dynamic, commercially driven Marketing Specialist to help elevate the retail experience at JFK Terminal 4 into a truly world-class destination. This role is an exciting opportunity to bring bold ideas to life through high-impact campaigns, immersive passenger experiences, strategic brand collaborations, and innovative pre-travel engagement initiatives.
As a key member of the marketing team, you will play a central role in driving footfall, increasing conversion, and maximizing revenue performance while creating an energetic, experience-led environment that reflects the unmistakable spirit of New York City. From luxury beauty activations to exclusive brand launches and culturally relevant campaigns, you will help shape memorable moments that resonate with millions of international travellers.
Key Responsibilities
- Omnichannel Strategy: Led integrated marketing campaigns transitioning consumer engagement from TikTok and Instagram into retail stores
- Drive-to-Retail Conversions: Executed digital advertising initiatives that increased foot traffic and measurable sales at brick-and-mortar locations.
- O2O Campaign Management: Managed full-lifecycle Online-to-Offline (O2O) campaigns utilizing localized social media targeting to boost in-store product velocity.
- Cross-Channel Integration: Synchronized digital media buy schedules with physical retail launch calendars for seamless campaign presence.
- Performance Tracking: Monitored digital attribution metrics, geofencing data, and promo code usage to quantify offline retail ROI.
- Develop and execute a dynamic annual marketing calendar aligned with key retail, seasonal, cultural, and travel moments
- Lead bespoke marketing initiatives for New York Duty Free at JFK Terminal 4
- Adapt and localize global campaigns to ensure strong regional relevance and customer connection
- Deliver integrated campaigns across digital, CRM, social media, paid media, POS, visual merchandising, and experiential channels
- Curate premium in-terminal experiences including beauty consultations, liquor tastings, gifting activations, and promotional events
- Collaborate with global brands, suppliers, airlines, and airport stakeholders to execute high-profile activations and exclusive launches
- Support pre-travel marketing strategies that drive awareness, anticipation, and purchase intent before passengers arrive at the airport
- Drive category growth across beauty, liquor, confectionery, and gifting through compelling storytelling and promotional strategies
- Analyze campaign performance, customer engagement, and commercial KPIs to continuously optimize results
- Partner with content and social teams to create highly shareable, social-first moments that amplify visibility and engagement
Experience & Skills
- 3–6 years of experience in retail, experiential, luxury, or travel retail marketing
- Proven track record delivering integrated campaigns and large-scale experiential activations
- Experience collaborating with brands, agencies, vendors, and cross-functional stakeholders
- Strong organizational and project management capabilities in fast-paced environments
- Creative, commercially minded thinker with a passion for customer experience and brand storytelling
- Strong communication skills with the ability to manage multiple priorities simultaneously
Requirements
- Flexible schedule required; evenings, weekends, and holidays are mandatory
- Professional appearance and presentation at all times
- Team-oriented mind-set with a collaborative approach
- Participation in semi-annual inventory required
- Must successfully pass airport security background check
- Ability to stand for extended periods, up to 8 hours per shift
Why This Role Matters
This position sits at the intersection of retail, travel, hospitality, and entertainment — helping define the passenger journey at one of the world’s busiest international airports. Success in this role will be measured not only by exceptional marketing execution and commercial growth, but by the ability to create immersive, memorable experiences that capture the energy, diversity, and sophistication of New York.
Salary : $75,000 - $85,000