What are the responsibilities and job description for the Marketing and Communications Coordinator position at International Institute of Minnesota?
Job Title: Marketing and Communications Coordinator
Department: Development/Administration
Reports To: Communications Manager
FLSA Status: 1.0 FTE, Exempt
Salary Range: $52,000 - $57,000, depending on experience
Prepared Date: September 26, 2025
Organization Description:
Founded in 1919, the International Institute of Minnesota (IIMN) offers New Americans quality services that support their journey to stability and success. Our comprehensive offerings include refugee resettlement, English education, workforce and leadership development, college preparation and immigration and citizenship assistance. We are a diverse team of knowledgeable and encouraging advocates, ready to welcome refugees and immigrants. We support thousands of families and individuals each year by providing English classes, and helping them secure jobs, buy homes, become United States citizens, and become valued members of the community.
Purpose:
This position works primarily within the development, communications, and special event functions to manage digital and social media marketing, maintain website content, develop marketing materials and implement brand standards in coordination with the Communications Manager and Development Director. It also helps plan, promote, and coordinate special events and leads outreach event coordination.
Duties and Responsibilities:
Marketing Responsibilities (approx. 40%):
· Work with Communications Manager and Development Director to develop and reach annual marketing and communications performance goals.
· Develop and implement a social media strategy with Communications Manager that improves the organization’s reach with target audiences and engages its supporters.
· Apply technical knowledge, including experience working with WordPress, Google Analytics and Google Ads Manager to place digital ads and pull analytics, analyze and compile regular performance reports for:
o www.iimn.org, a WordPress website
o Mailchimp Email newsletters
o Special event communications
o Social media posts
o Program recruitment and marketing
· Co-lead the implementation of the Institute’s revised brand standards.
· Support Communications Manager in managing contracts and budgets for website and digital marketing vendors.
Communications Responsibilities (approx. 40%):
· Work in coordination with Communications Manager to design, write, edit and maintain content for:
o Social media (Facebook, Instagram and LinkedIn)
o Monthly e-newsletter
o Website and blog
o Annual report
o Media releases
o Special events
· Support the creation of marketing emails, including writing and editing, creating email lists, designing emails, and reporting on email performance using Mailchimp software.
· Design graphics, create, update, and maintain printed and digital materials and presentations using Canva and Power Point.
· Manage general contact email inbox and respond appropriately.
· Co-manage Hustle mass texting platform and administer training to Institute staff as needed.
Events coordination and outreach (approx. 20%):
· Help plan and implement Breakfast Circles (quarterly) and other special events.
· Lead the coordination of community outreach event participation with other Institute staff.
· Represent the organization and/or recruit internal volunteers to participate in sharing organization marketing content at community outreach events. Manage inventory and storage of outreach and event supplies and signage.
· Write online and print event marketing materials, manage guest lists, print name tags and database report generation and guest data post event.
· Support events with set-up and clean-up before, during and after events.
· Other duties as assigned by development director.
Requirements:
· Minimum, a bachelor’s degree in journalism, marketing, English, communications, or a related field.
· Minimum of one to three years’ work experience in marketing or communications.
· Two years of additional work experience in a similar environment would be considered as a substitute for a bachelor’s degree.
· A strong writer and editor.
· Proficient in WordPress and Canva.
· Experienced in digital marketing, retargeting and email campaigns.
· Demonstrated success in engaging followers with Facebook, Instagram, and LinkedIn.
· Effective time manager, able to plan and consistently meet deadlines.
· Sensitive to privacy and professionalism in working with agency clients.
· Proficient in Google Analytics and Google Ads Manager.
· Experience creating video stories and reels for social media.
· Experience in event coordination and support.
· Experience working in a multicultural environment and with individuals with limited English proficiency.
· Knowledge of U.S. immigration policy, human rights, or related topics.
Physical Demands:
· Use of manual dexterity, tactile, visual, and audio acuity.
· Physical ability to perform tasks that may require prolonged standing, sitting, and other activities necessary to perform job duties.
· Occasional lifting (up to 25 pounds), bending, pulling, and carrying.
· Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EEO Statement:
International Institute of Minnesota values a diverse workplace and strongly encourages women, people of color, LGBT individuals, New Americans apply. IIMN is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity, age, religion, national origin, citizenship status, disability, or any protected category prohibited by local, state, or federal laws.
To Apply:
Submit your application at https://iimn.org/careers. Applicants will be asked to include a cover letter, resume and two professional writing examples . Candidates are encouraged to apply early. No phone calls or walk-ins please. Position is open until it is filled.
Job Type: Full-time
Pay: $52,000.00 - $57,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $52,000 - $57,000