What are the responsibilities and job description for the Marketing Specialist position at Internal Medicine MD LLC?
Company Description Internal Medicine MD LLC is a primary care practice specializing in internal medicine and comprehensive adult healthcare. The practice focuses on preventive care, chronic disease management, and coordinated treatment for a diverse patient population. Team members work closely with clinicians and staff to support high-quality, patient-centered services. The organization values professionalism, ethical conduct, and a supportive environment where patients and staff are treated with respect. Joining the team offers the opportunity to contribute to the health and well-being of the Hudson, FL community.
Role Description The Marketing Specialist is a full-time, on-site role based in Hudson, FL. This position is responsible for planning and executing marketing campaigns that promote the practice’s services, enhance patient engagement, and increase brand awareness. Day-to-day tasks include conducting market research, analyzing patient demographics and local trends, and developing targeted marketing strategies for both digital and traditional channels. The Marketing Specialist will create and manage content for social media, print materials, and outreach events, while collaborating with clinical and administrative staff to ensure consistent messaging. Additional responsibilities include tracking campaign performance, supporting patient communication initiatives, and assisting with community partnerships and events that strengthen the practice’s presence in the area.
Qualifications
- Strong Communication and Customer Service skills to interact effectively with patients, community partners, and internal teams.
- Proficiency in Market Research to assess local healthcare needs, patient demographics, and competitor activities.
- Experience in Marketing Strategy and Sales to plan campaigns, support patient acquisition, and drive service utilization.
- Ability to coordinate multi-channel marketing efforts, including social media, email, print, and community outreach.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong organizational and time-management skills, with the ability to manage multiple projects in a clinical environment.
- Comfort working on-site in a healthcare setting and collaborating with medical and administrative staff.
- Experience in healthcare marketing or primary care settings is preferred but not required.