Associate Brand Manager

Role Purpose

The Associate Brand Manager will support on new key guest experience initiatives that impact both Mainstream and Upscale brands. Serve as a liaison between the assigned brand team and other corporate resources, agencies, vendors, and the brands. Work with vendors and key internal departments in order to traffic and/or evaluate assigned projects. Manage, hotel comms, support on delivery and alignment of any new hotel guidance, new creative, and help project manage large workstreams. Manage, catalogue, and ensure availability and accessibility to all resources including photography, guidelines, research, reports, etc. Coordinate successful participation in various internal and external functions representing multibrand initiatives, including new initiatives, special events, conferences, and meetings. Support the assigned brand with essential functions including invoicing, coordinating executive brand reviews and management of the brand experience space.

Key Accountabilities

• Improve the guest experience for our various hotel brands by finding synergies that leverages IHG's scale to create more consistency and strengthen owner returns.
• Improve the guest experience by finding synergies between our hotel brands that leverages IHG's scale to create more consistency and strengthen owner returns
• Assist the department VP, directors and managers in the development of marketing initiatives, including the development and roll-out of new programs and development of creative for new materials for the brand teams and hotels.
• Support the delivery of the Corporate Responsibility agenda via embedding programs such as bulk bath amenities, dry amenities, and A Greener Stay
• Support on pilots of new projects in-hotel.
• Serve as the assigned brand liaison with the brand teams, stakeholders, and internal partners on matters of brand development. Partner with regional teams on projects as needed.
• Manage vendor and agency relationships
• Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines.
• Research and compile a variety of moderately complex data to include creating spreadsheets or databases for maintaining and reporting management information; may require some analysis of marketing data, programs, or trends.
• Prepare a variety of departmental reporting/presentation materials, gathering and summarizing information from various sources as requested. Create and format reports and presentation materials utilizing various spreadsheet graphics, and/or statistical software.
• Manage coordination of, upkeep and enhancements to brand experience space and additional brand experience prototypes including model rooms and operations and marketing tests in hotels
• Monitor departmental budgets to include vendor billing, estimates, invoice coding and tracking, end of month reconciliation, etc.
• Manage availability and distribution of brand resources. Create and distribute information and resources on multi-brand initiatives to hotels, agencies, partners, reservation centers, internal audiences, and others as appropriate. Ensure accurate and accessible electronic and asset library for marketing use.

Key Skills & Experiences

• Project Management
• Data Analytics
• Brand Management
• Experience working collaboratively with cross-functional partners
• Agency management
• PowerPoint skills

• What We Offer:

  We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

  Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve.

  At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

  IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

  Not Applicable for Colorado Applicants

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