What are the responsibilities and job description for the Sales Assistant & Trade Show Coordinator position at Intercard Inc?
Sales Assistant & Trade Show Coordinator
Location: St. Louis, MO 63146 (On-site)
Employment Type: Full-Time
Travel: Approximately 10%
About Intercard
Intercard is a global leader in cashless technology for the amusement and attractions industry. For more than 30 years, we've helped entertainment operators elevate guest experiences, increase revenue, and streamline operations through secure, reliable, and scalable solutions. Our teams collaborate closely across sales, marketing, engineering, development, and support to deliver industry‑leading products backed by 24/7 US-based customer support.
Role Overview
Intercard is seeking a highly organized Sales Assistant & Event Coordinator to support our North American sales team. This role partners closely with the Head of Sales and the Global Marketing Director to manage sales operations, maintain CRM accuracy, coordinate domestic and international trade shows, and support sales enablement initiatives. This position is ideal for someone who is detail-oriented, proactive, and comfortable working where sales, marketing, and operations intersect.
Key Responsibilities
Sales Support & Operations
- Provide daily administrative and operational support to the Head of Sales, North America
- Assist with internal sales workflows and cross-functional communication
- Help identify opportunities to optimize processes and improve sales team efficiency
- Assist domestic Sales Manager and domestic sales team
- Assist with on-boarding and training of new field sales representatives
- Proficient with PowerPoint and presentations
- Assist with approving sales orders
- Asist with the changing and updating of sales orders
- Prepare reports as needed, to include key KPI's as well as monthly and annual metrics
- Receive customer calls when needed
CRM, Lead & List Management
- Maintain CRM hygiene, including updating leads, contacts, and account records
- Manage lead lists from domestic trade shows, international events, imports, and other sources
- Ensure accurate tracking of lead sources, sales activity, and pipeline stages
- Prepare clean, accurate lists and reports to support sales outreach and follow-up
- CRM experience required; NetSuite experience strongly preferred
Event Coordination
- Assist with planning logistics for domestic and international trade shows
- Assist with travel accommodations
- Coordinate booth materials, shipping, registrations, and promotional assets
- Support the Global Marketing Director on event execution and post‑event workflows
Qualifications
Required
- Previous experience supporting sales, marketing, or operational teams
- Strong organizational skills with exceptional attention to detail
- Experience with CRM platforms (NetSuite preferred)
- Experience with event planning or trade show coordination
- Ability to manage multiple priorities in a fast-paced environment
- Strong written and verbal communication skills
- Four-year degree
Preferred
- Familiarity with the amusement, attractions, entertainment, hospitality or technology industries
Work Environment & Schedule
- On-site at Intercard's St. Louis, MO location
- Full-time position with approximately 10% travel
- On-site booth support at trade shows when needed
- Collaborative, cross-functional environment
Why Join Intercard?
- Opportunity to support a global technology leader in a growing industry
- Work closely with Sales and Marketing leadership
- Contribute to high-impact projects across North America and internationally
Benefits:
- 401k
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Long and Short-Term Disability Insurance
- Paid Time Off
- Paid Holidays