Mortgage Business Development Specialist

Company Overview

At Intercap Lending, our mission is to provide affordable home ownership for EVERYONE. We strive to be the top mortgage lending company in the nation by offering a supportive work environment that encourages our employees to offer the best service to our clients by using the most dynamic tools. Intercap Lending Inc., with offices in California, Utah, New Mexico, Arizona and Idaho, is a direct Fannie Mae, Freddie Mac, and Ginnie Mae seller, servicer, and issuer. Intercap Lending - Welcome HOME!

Summary

The Business Development Specialist will play a crucial role in enhancing the brand presence and marketing efforts for our mortgage advisors. This individual will be responsible for customizing marketing templates (flyers, social media posts, slide decks for presentations) using Canva, managing social media content across all platforms using SOCI, facilitating video editing through 3rd party vendors, and ensuring consistent and engaging communication across various platforms including Total Expert. The ideal candidate possesses a positive, proactive demeanor and a collaborative spirit. This role is designed for a person who is a willing problem solver and creative thinker with a passion for personalized brand development.

Responsibilities

• Content Customization
• Customize marketing templates, including flyers, social media posts, newsletters, and email messaging using Canva and Total Expert. Ensure all content is on-brand and aligned with company messaging, as well as maintaining compliance.
• Social Media Management
• Manage and curate content for social media platforms, including but not limited to LinkedIn, Instagram, Facebook, TikTok, Google and YouTube. Schedule and post engaging content that drives brand awareness and engagement using the SOCI content management platform.
• Video Production
• Collaborate with mortgage advisors to manage the creation and third-party editing of videos for social media, ensuring high-quality production and adherence to brand guidelines.
• Client Communication
• Design and send personalized messages via email and snail mail, manage client and partner gifting (closing, under contract, anniversary, etc.), enhancing customer satisfaction and loyalty.
• Collaboration
• Work closely with the marketing team, mortgage advisors, and external vendors to coordinate marketing efforts and ensure timely delivery of projects.
• Tech Systems Implementation
• Leverage existing Intercap Lending technology including Monday.com, Encompass, Simple Nexus, ChatGPT, Homebot, and others to implement and optimize marketing strategies.

Education and Experience

· Training in marketing, communications, graphic design, or a related field is a bonus, but not required.

· Understanding of mortgage terms and concepts.

Skills and Competencies

• Team-oriented, problem solver.
• Proficiency in Canva and Monday.com desired, but not required.
• Proficiency in CoPilot or AI alternative.
• Strong understanding of social media platforms and current trends.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail. Must be able to manage multiple projects and deadlines.

Join us at Intercap Lending as we open doors to new opportunities! If you're passionate about helping people achieve their dream of homeownership while growing your career in a dynamic environment, we want to hear from you. Embark on this exciting journey with us, welcome home!