Director, Retail Media

🚀 Lead the Next Frontier of Commerce Media

Director, Retail Media (In-Store Media & DOOH)

Commerce media is no longer confined to screens and carts. It’s moving into aisles, checkout lanes, sidewalks, and city streets and the industry needs leadership to make sense of it all.

At IAB, we’re hiring a Director, Retail Media to help define the future of in-store commerce media and Digital Out-of-Home (DOOH). This is a rare opportunity to sit at the center of retail, media, data, and measurement shaping the standards, frameworks, and best practices that will guide how billions of dollars are invested and measured.

This role is built for someone who can zoom out strategically and go deep analytically. Someone who understands how in-store screens, shelf-edge displays, smart carts, and DOOH fit into omnichannel measurement and who’s ready to bring clarity to a fast-moving, fragmented ecosystem.

If you love turning complexity into alignment, and ideas into action, this role was made for you.

🌐 What You’ll Do

Set the Vision for In-Store & DOOH Commerce Media

• Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH.
  
  

• Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers.
  
  

• Translate industry needs into tangible outputs  standards, guidelines, taxonomies, measurement frameworks, and educational resources.
  
  

• Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability.
  
  

Convene the Industry

• Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners.
  
  

• Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies.
  
  

• Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward.
  
  

Create Market-Moving Thought Leadership

• Author and contribute to high-impact content including whitepapers, best practices, presentations, blogs, and frameworks.
  
  

• Partner with research, standards, and internal teams to develop insights that support Commerce Center priorities.
  
  

• Represent the Commerce Center at industry events, leadership meetings, and internal IAB activations.
  
  

Drive Execution with Excellence

• Oversee multi-stakeholder initiatives from concept through delivery, ensuring momentum, clarity, and high-quality outcomes.
  
  

• Work cross-functionally with research, events, legal, policy, and marketing teams to bring Commerce Center initiatives to life.
  
  

• Integrate Commerce Center work into major IAB moments  flagship events, research releases, leadership forums, and partner programs.
  
  

• Maintain clear documentation of member input, project milestones, and evolving best practices.
  
  

🎯 Who You Are

You’re not just following where commerce media is going you’re helping shape where it lands.

• 6 years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles.
  
  

• Hands-on familiarity with in-store media formats such as:
  
  

  • In-aisle and shelf-edge displays
    
    

  • Self-checkout and kiosk screens
    
    

  • Smart carts and in-store audio
    
    

  • Digital signage and DOOH environments
    
    

• Strong analytical fluency  you’re comfortable engaging on:
  
  

  • Impression verification and presence detection
    
    

  • Match rates, attribution, incrementally, and measurement design
    
    

• A clear, confident communicator who can translate technical complexity into compelling narratives for senior audiences.
  
  

• Experienced at facilitating discussions with diverse stakeholders and driving consensus without losing rigor.
  
  

• Highly organized, solutions-oriented, and comfortable leading cross-functional initiatives in dynamic environments.
  
  

• Broad understanding of the commerce media ecosystem from retail media networks and brand investment models to data partnerships and omnichannel activation.
  
  

Bonus Points If You Bring

• Experience at a retailer, retail media network, CPG manufacturer, DOOH network, measurement provider, or industry organization.
  
  

• Background in market research, industry standards, technical frameworks, or cross-industry initiatives.
  
  

• Familiarity with verification technologies, sensor-based measurement, mobile ID approaches, attention metrics, or audience modeling.
  
  

• Experience producing thought leadership, speaking publicly, or leading industry working groups.
  
  

✨ Why This Role Stands Out

• Define a New Category: Help architect the standards and frameworks shaping the future of in-store commerce media and DOOH.
  
  

• Cross-Ecosystem Impact: Collaborate with retailers, brands, agencies, networks, and tech leaders at the center of industry transformation.
  
  

• Strategic Analytical Balance: Blend real-world media experience with modern measurement and data thinking.
  
  

• High Visibility: Work directly with senior executives, contribute to flagship events, and influence market-moving conversations.
  
  

• Mission-Driven Work: Be part of an organization that doesn’t just observe the industry, it helps lead it.

Why You'll Love IAB:

• We team up and we work with experts in the industry. We can promise you'll work with some of the industry's most innovative and interesting people. We work hard, and we have fun too. We care deeply about our work and each other.

• We are purposeful, strategic, and mindful with our decisions, words, and behaviors.

• Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.

• We lead the future together and cultivate the action mindset to create it.

• We cultivate curiosity, take risks, learn by doing, and reward future thinking.

• We encourage all voices. Everyone is welcome and encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and know that an impassioned discourse leads to our best results.

• We stay hungry. We look for the most complex challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow, knowing "good enough" is never really "good enough."

Our Mission: 

"At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy." 

Our Core Values: 

• bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass. 

• bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open. 

• bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries. 

• bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success. 
    

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB is a proud equal-opportunity employer. We are a drug-free EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. 
 

For more information, please visit https://www.iab.com