What are the responsibilities and job description for the Google Specialist position at InterAction Advertising?
Company Description
InterAction Advertising is a full-service agency specializing in both digital and traditional advertising strategies. We aim to create compelling campaigns that drive growth and engagement for businesses across various industries. Known for innovative solutions and a focus on client success, we deliver impactful results through a combination of creative expertise and data-driven approaches.
Role Description
We are seeking a full-time Google Specialist to join our on-site team in Norman, OK. The Google Specialist will manage and optimize Google Ads campaigns, perform keyword research, and analyze campaign performance. Responsibilities include creating ad copy, implementing remarketing strategies, managing Google Analytics, and staying up-to-date with Google algorithm updates. The role also involves generating reports and providing insights to improve campaign effectiveness.
Qualifications
- Expertise in Google Ads management, including campaign setup, optimization, and budget management
- Proficiency in Google Analytics, keyword research, and trend analysis
- Strong skills in ad copywriting and implementing remarketing strategies
- Ability to analyze performance metrics and generate actionable reports
- Excellent analytical and problem-solving skills
- Up-to-date knowledge of digital advertising trends and Google algorithms
- Experience with SEO principles and best practices is a plus
- Bachelor's degree in Marketing, Advertising, or related field preferred