What are the responsibilities and job description for the HubSpot Marketing Specialist position at INTER-STATE STUDIO & PUBLISHING CO?
Where Innovation Meets Impact – Be Our HubSpot Expert
Inter-State Studio is a family-owned school photography and yearbook company that has been successfully serving schools for 90 years.
By listening to the needs of our customers and utilizing the latest technologies, we pride ourselves on providing high-quality school portraits and yearbooks with affordable pricing and excellent service.
Position Overview:
We’re looking for a results-driven HubSpot Marketing Specialist to take ownership of our HubSpot platform and lead efforts in automation, lead generation, and performance analysis. This hybrid role blends strategic thinking with hands-on execution—ideal for a marketing tech expert who thrives on optimizing systems and driving results across departments.
What You’ll Do:
- Manage and optimize HubSpot’s Marketing, Sales, and Service Hubs
- Build and execute marketing campaigns including emails, landing pages, and CTAs
- Create and refine lead scoring models and nurturing workflows
- Analyze campaign and CRM data to generate actionable insights
- Support integrations with platforms like Salesforce, Shopify, and GA4
- Provide training, documentation, and support to internal teams
What You’ll Bring:
- Bachelor’s degree in Marketing, Business, or related field—or equivalent experience
- 2–5 years of hands-on experience with HubSpot Marketing Hub and CRM
- Proficiency in email marketing, lead gen strategy, and data reporting
- Strong collaboration, training, and communication skills
- Preferred: HubSpot certifications, HTML/CSS knowledge, and experience with GA4 or Power BI
What We Offer:
- Competitive pay and benefits package- medical, vision, dental, etc.
- 401K with company match
- Paid time off and bonus opportunities
- Hybrid work flexibility
- Opportunities for professional development
Join a team that lives our core values: Integrity, People, Innovation, and Quality.
Inter-State Studio & Publishing Co. is an equal opportunity employer. Accommodations are available upon request during the recruitment process. careers@inter-state.com