Paid Media Strategist

About the Role

Intention.ly is seeking an analytical, innovative, and results-oriented Paid Media Strategist to lead paid media strategy and execution across a portfolio of clients. This role is responsible for developing high-performing paid media programs, driving campaign optimization, uncovering actionable insights, and serving as a trusted strategic advisor to clients.

The ideal candidate combines deep performance marketing expertise with a strong analytical mindset, thrives in fast-paced environments, and is passionate about driving measurable business outcomes through continuous testing, optimization, and innovation.

What You'll DoClient Strategy & Performance Leadership

• Develop and execute paid media strategies across search, social, display, video, and emerging channels aligned to client business objectives.
• Own the strategic direction and performance of client paid media programs, ensuring campaigns deliver against established KPIs and growth goals.
• Manage campaign budgets, forecasting, pacing, and spend allocation to maximize efficiency and ROI.
• Analyze performance trends and proactively identify opportunities for optimization across audiences, creative, bidding strategies, landing pages, and conversion paths.
• Translate campaign data into clear, actionable recommendations that influence client strategy and decision-making.

Client Relationship Management

• Serve as the primary strategic point of contact for assigned clients, building trusted relationships through proactive communication and consultative guidance.
• Lead client meetings, performance reviews, quarterly planning sessions, and strategic discussions.
• Support client onboarding and account transitions while ensuring a seamless client experience.
• Educate clients on platform developments, industry trends, and emerging opportunities.

Team Leadership & Collaboration

• Contribute to team process improvement, and paid media best practices.
• Collaborate closely with the Director of Paid Media on account strategy, resource planning, and department initiatives.
• Support quality assurance efforts and help elevate the performance of the broader paid media team.

Performance Optimization & Innovation

• Lead testing initiatives across targeting, messaging, creative, landing pages, bidding strategies, and platform capabilities.
• Evaluate and implement emerging advertising platforms, AI tools, automation solutions, and measurement frameworks.
• Stay current on industry trends and platform updates across Google, Meta, LinkedIn, Reddit, and other relevant channels.

Reporting & Insights

• Utilize analytics, attribution, and reporting tools to measure performance and identify growth opportunities.
• Build and maintain client-facing dashboards and performance reports.
• Present strategic insights and recommendations that connect channel performance to broader business objectives.
• Implement media measurement infrastructure, including GA4, GSC, GTM, ad platform conversion tracking, UTMs, offline conversions, and CRM-based reporting.

Cross-Channel Collaboration

• Partner with SEO, content, creative, marketing automation, and strategy teams to develop integrated client solutions.
• Ensure channel learnings and performance insights are shared across teams to maximize overall marketing effectiveness.

Required Qualifications

• 5–7 years of paid media experience with a proven track record managing and optimizing multi-channel campaigns.
• Experience managing annual advertising budgets of $500K .
• Strong expertise in Google Ads and performance marketing strategy.
• Demonstrated success using analytics and performance data to drive business results.
• Experience leading client relationships and presenting recommendations to stakeholders.
• Strong project management, organization, and communication skills.
• Ability to manage multiple clients and priorities simultaneously.

Preferred Qualifications

• Google Ads Search Certification required; additional certifications in Display, Video, or Analytics preferred.
• Experience managing Performance Max, LinkedIn Ads, Meta Ads, Reddit Ads, and other paid social platforms.
• Familiarity with AI-powered marketing tools, automation platforms, and advanced reporting solutions.
• Agency experience managing multiple clients simultaneously strongly preferred.